Monitoring is improving – every day
In retail execution, a lot is being measured. Often, however, measurements on the shop floor are one-off, while repeated and frequent measuring has many advantages.
In retail execution, a lot is being measured. Often, however, measurements on the shop floor are one-off, while repeated and frequent measuring has many advantages.
We have relaunched our survey in 140 hypermarkets to identify the potential of all the branded fridges in four areas of the store: snacking, ice cream, drinks and checkouts. Discover the results.
Roamler has launched a follow-up to its fruiting vegetable monitors: the Exotic Fruit Monitor. The monitor gives a complete overview of exotic fruit in European stores.
Our data shows a 5% decrease in second placement distribution. However, improving promotional distribution with only 3%, leads to 1% additional revenue. The question here is; how to achieve this 3% improvement?
After introducing the Berry Monitor, there was an immediate demand for a Tomato Monitor. As of October, Roamler therefore started building tomato data through weekly visits to key retailers.
How can manufacturers and retail chains make sure they look at the right set of data during sales peak times?
Roamler and Mobeye are now joining forces in data-driven in-store auditing and activation.
In this blog-series we will introduce the valued members of our recently established Retail – CAB
In this blog-series we will introduce the valued members of our recently established Retail – Client Advisory Board. Starting with Brian Buckley.
Is 47% compliance the best rate field marketers can expect when it comes to getting a return on investment on their trade promotions?