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Mystery shopping

See your brand through your customer’s eyes and get insights on their retail experience.

Dashboard Mystery Shopping with graphs and map
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180.000 mystery shoppers available

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An European coverage

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Fast and clear results

Picture of a Mystery Shopper in store

Elevate your customer retail journey with Mystery Shopping

Improving customer service and retail experience starts with understanding customer perceptions. By sending Mystery Shoppers to visit stores as regular customers, you can gain real-time data and actionable insights into your brand’s execution and customer service.

These insights highlight both strengths and areas for improvement, enabling you to make informed decisions that elevate the customer journey in retail.

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AVIA

Our Mystery Shoppers are ready to visit your points of sale

Our community of 180.000 trained shoppers is available across Europe to carry out Mystery Shopping missions tailored to your needs. Shoppers are carefully selected based on your customer profile criteria. They perform everything from simple tasks, like verifying display presence, to more comprehensive evaluations, such as assessing customer service quality.

💡 Client Case: AB InBev partnered with Roamler’s Mystery Shoppers to monitor compliance for their Corona beer served on tap in UK pubs and bars. Mystery Shoppers checked whether the beer was served in the correct glass and accompanied by a wedge of lime. Check the full client case here.

Map of Mystery shoppers available
Dashboard Mystery Shopping

Accurate insights, clear actions

Every submission is manually reviewed by our team to ensure data accuracy. Through your dashboard, you can track results, access questionnaire responses, and view images taken by our community. This detailed feedback allows you to quickly identify areas for retail improvement and ensures that your brand’s standards are met consistently across all locations.

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BURGER KING

See Mystery Shopping in action​

Our articles on Mystery Shopping