Identify & activate growth levers of FMCG brands & retailers
First, define and optimize your strategy based on real-time data. Then, execute that strategy on the field, faster and smarter.
For Headquarters
• Granular data to monitor the business
• Strategic recommendation
• Growth levers identification
• High level business KPIs tracking
For the field
• Prioritize store visits
• Extend the POS Coverage
• Request store checks & merchandisers on demand
• Coverage of sales representative vacancies
What are your challenges?
Location Database
IDENTIFY
Discover the full potential of your market
Retail Monitors
EXECUTE
Understand the trends in the retail market
Market Monitors
EXECUTE
Understand the trends across all the OOH channels
Gather insights on all distribution channels
Get real-time data across Europe including hypermarkets, pharmacies, bars, restaurants, petrol stations, convenience stores…
Can’t find the distribution channel you want in the list? Contact us!
How other FMCG companies increase efficiency
“Focus is truly a performance tool that helps teams optimise their daily business.”
“We use Ratings & Reviews mostly for new products in order to rapidly create reviews. This way we have a high online activation.”
“Having real-time data with pictures and evidences of what was found in the venue allowed us to make the necessary corrections.”
Latest news
The power of Mystery Shoppers to improve retail experience
See how mystery shoppers can elevate customer satisfaction and boost brand compliance by providing unbiased feedback on their retail experience.
What are the most popular coffee brands in the Dutch on-trade market
Which brands dominate the market in terms of market distribution? What type of coffee is most commonly served? Are there any differences across the Dutch territory?
All you need to know about POSM – Definitions and terms explained
POSM stands for Point of Sale Marketing or Point of Sale Materials. It is used by FMCG companies to increase the visibility of their products in store and attract customers’ attention.
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