Market Monitor
The most detailed continuous measurement across all channels of the out-of-home market, providing targeted channel, category and brand insights.
Understand the market
Get data on more than 40.000 locations in the out-of-home channel.
Work Targeted
Use monthly updated research results.
Measure performance
Compare your brand to the competition.
Understand the market
Our advanced and extensive database of out-of-home locations enables us to determine the exact market size. By having precise numbers for each (sub)segment, you can collect data on the majority of the market. This way, you can understand market developments and gain detailed insight into the out-of-home segment.
Work targeted
With a 35% change in the out-of-home market, it is paramount to keep the sample size as large as possible. Our research results are updated monthly and presented in a convenient dashboard, which facilitates data analysis. This allows marketing and sales to work in a more targeted way and make better decisions!
Measure performance
The rich database enables accurate mapping of trends within specific segments, such as zoos or amusement parks, as well as by region or city. It allows you to analyse the market, identify trends over time, compare your brand’s performance to that of competitors, and determine your distribution share.
What our clients say
“We use the Market Monitor in our business process frequently to understand and track our performance across categories & channels. It also gives you the opportunity to shift from ‘I think’ to ‘I know’.”
– Performance Management, Coca-Cola Europacific Partners –
