Roamler Blog
Discover our retail and tech insights, articles & tips to empower your business! Grow your retail knowledge on various distribution channels and topics.
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In store execution
Patterns, anomalies, and targeted actions: the power of EPOS data
Unlock EPOS data’s potential for FMCG sales: boost shelf availability, target interventions, and maximize returns with store-level insights.
Festive season: what are the challenges for FMCG brands and retailers?
The festive season is a strategic time for FMCG brands, where flawless in-store execution is essential. From stock management and seasonal merchandising to strategic promotions, brands are facing multiple challenges.
How to build a Mystery shopping project? A step by step guide
This step-by-step guide explains how the mystery shopping process works, from defining project goals to analyzing the results.
On trade / Out of home
Dutch Horeca in 2024: A Year of Contrasts
Dutch Horeca in 2024: A Year of Contrasts As we wrap up 2024, it’s time to reflect on how the Horeca market has evolved over
The Evolution of Fast Casual and Social Dining Restaurants Across Europe
Dining habits and restaurant culture differ significantly across Europe, with each country reflecting its own traditions. In this article, we explore key trends in the European restaurant industry.
What are the most popular coffee brands in the Dutch on-trade market
Which brands dominate the market in terms of market distribution? What type of coffee is most commonly served? Are there any differences across the Dutch territory?
Consumer reports
Consumer Report – Sustainable Packaging
We have asked our European community of app-users about sustainable packaging, providing you with insights on their intentions and preferences.
Consumer Report: Hard Discount – Consumer behaviour
It’s no secret that hard discount has been growing substantially in recent years. Established grocery brands wonder: How can we design relevant promotions to retain our customers in hard discount channels?
Consumer Report: Fresh Produce & Covid-19
Experts state the Covid-19 pandemic influenced global food and vegetable consumption. Gaining insight into the more current fresh produce consumption behaviours could therefore be of extra importance and value.
Crowd
Roamler rallies behind Frank’s Big TOE
Roamler’s widespread community of over 20,000 Users in the UK came together this summer to rally behind Frank during his remarkable Big Tour of England.
A day in a life of a Roamler | How can you guarantee the quality of the information provided by the crowd?
A day in a life of a Roamler | How can you guarantee the quality of the information provided by the crowd? In this article,
Featured FAQ: Overview performed work
In this article we dive into Roamler’s way of reporting back to you, giving you an answer on the Frequently Asked Question “How do we get insight into the performed work and results?”.
Online Reviews
The benefits of Ratings and Reviews for businesses
Discover how ratings and reviews build trust, boost conversions, enhance online visibility, and provide insights to improve your business strategy
Getting ready for Black Friday with online product reviews
Boost your sales this Black Friday with authentic reviews! Learn why reviews matter, the challenges of generating them, and how Roamler provides the solution.
How to get Ratings and Reviews that drive Sales
Today users’ opinions strongly effect sales for all industries and product categories. With 97% shoppers claiming to consult an average of 6 reviews before a purchase, how can brands get the right exposure and increase sales?
Tech
Featured FAQ: Overview performed work
In this article we dive into Roamler’s way of reporting back to you, giving you an answer on the Frequently Asked Question “How do we get insight into the performed work and results?”.
Client Success Story: ESWE
How our plug and play platform enables businesses to scale in e-mobility. Read more about our collaboration with ESWE.
Roamler partners with Egg
Roamler is proud to announce a partnership with Egg: a UK company that helps its customers make better, greener choices by offering in-home solutions.
Roamler Newsletter
Get the latest insights, innovations, and opportunities when it comes to efficiency for your business.
Latest company news
Roamler acquires Mobeye and expands its field marketing services in the French market.
Roamler and Mobeye are now joining forces in data-driven in-store auditing and activation.
John Mouthaan joins Roamler’s Client Advisory Board
In this blog-series we will introduce the valued members of our recently established Retail – CAB
Brian Buckley joins Roamler’s Client Advisory Board
In this blog-series we will introduce the valued members of our recently established Retail – Client Advisory Board. Starting with Brian Buckley.
Featured article
Discover our latest report on Tomatoes on the vine
market
This report delves into a comprehensive analysis of tomatoes on the vine in the UK and Germany over two distinct periods, from June 2022 to May 2023 and June 2023 to May 2024.