Brian Buckley joins Roamler’s Client Advisory Board

In this blog series, we will introduce the valued members of our recently established Retail – Client Advisory Board. Starting with Brian Buckley, Vice President of Trade Marketing and Sales Technology at Ab InBev. Roamler is delighted to welcome Brian as a new member of the CAB. In this blog, we will share Brian’s background and experience, as well as his reason for joining the Roamler CAB.

Quote Brian

“I am delighted to be part of Roamler’s CAB, having met the founders in 2014 and worked with Roamler for several years, I have always been impressed by their approach to technology development and evolving their services to meet client needs. They have been pioneering this on-demand workforce technology in Europe with great success and so I am excited to support their next phase of growth via their CAB process. I believe our industry needs our partners to push the boundaries post-pandemic, to re-invent the ways of working, and disrupt the traditional service models. Roamler is uniquely placed to lead future growth in this space, where both speed and agility are more important than ever to enable data-driven Sales Execution”.

Personal background

Buckley brings close to 20 years of progressive industry leadership with a pioneering mindset to unlock growth via disruptive technology. He has worked for some world-leading companies – such as Unilever, Smollan (a WPP company), Diageo, and AB InBev – across three continents. Currently based in New York, as part of AB InBev’s US Sales leadership team, he leads several departments for them; Trade & Shopper Marketing, Sales Strategy & Finance, B2B, and Sales Technology.

About the CAB

At Roamler, we have recently established a Client Advisory Board (CAB), consisting of valued, long-term Roamler clients and Retail industry leaders. The CAB will share industry knowledge from a client perspective; advising and assisting Roamler on currently offered solutions and future plans for our International Retail department. With the CAB, we aim to understand the needs of our retail clients even better, resulting in the provision of well-suited B2B solutions.

Board members of the CAB will meet on a quarterly basis with a team of Roamler stakeholders, led by Roamler co-founder Martijn Nijhuis, Managing Director of Retail David Viles, and Head of Strategy and Innovation Sybren ten Have. The first CAB meeting took place in September 2021 and was a great success already. We look forward to the next meetings and insights gathered from the CAB.

We hereby would like to give Brian a very warm welcome to Roamler’s CAB and look forward to working with him in the near future. If you would like to learn more about the CAB, or Roamler in general, please get in touch with our team.