Discover 2026 insights on the Dutch beer market in bars and restaurants: brand rankings, regional preferences, tap setups, and how venues store their beer.

Numeric Distribution is the most fundamental retail execution metric. Here’s how FMCG brands measure it accurately, identify gaps, and act before lost sales compound.

Here’s how FMCG brands measure Share of Shelf, benchmark against competitors, and turn shelf data into stronger retailer negotiations.

A complete definition of retail execution for FMCG brands: what it covers, how it is measured, and how leading brands improve compliance across their store networks

Traditional bars/cafés and nightclubs are gradually declining across Europe, while coffee bars have experienced strong growth over the past few years. Using our Location Database, we analysed how the number of outlets has evolved across key segments.

Facing, Numeric distribution, Share of shelf… Access our FMCG Dictionary to find all the important retail definitions.

In this article, we compare the number of locations at the end of 2024 with those at the end of 2025, broken down into restaurants, bars/cafés, hotels, and fast-food outlets.

We collected data across German stores to analyze Christmas merchandising. A total of 600 displays were recorded, providing a clear picture of seasonal trends. Discover our findings.