- Insights
Dutch Horeca in 2024: A Year of Contrasts
As we wrap up 2024, it’s time to reflect on how the Horeca market has evolved over the past year in the Netherlands. It is clear that 2024 has been a year of contrasts for the Dutch Horeca market. Using our Location Database, we have monitored the number of active outlets in the Netherlands to analyze how this market has evolved over time.
After a challenging start of the year, marked by a decline of around 1% between January and April 2024, the market began to recover in May, achieving an increase of 0.8% from January to October. Still, developments vary by segment:
• Eat segment (such as restaurants): a growth of 1,7%
• Sleep segment (such as hotels): a slight increase of 0,3%
• Drink segment (such as bars): a decline of 1,2%
🏆 Thriving segments
Within the Eat locations, the Fast food segment has been one of the top performers this year, recording a total growth of 3% between January and October. A closer look reveals that all subsegments within the fast food segment (shoarma/kebab, snacks & frites and others), have experienced growth, with shoarma/kebab locations leading the way with an increase of 4.5%.
In the Sleep segment, Hotels/Hostels have also showed encouraging numbers, with nearly a 1% increase since the start of the year. This growth has been driven primarily by hostels, which saw an impressive 8.5% rise in the number of establishments.
📉 Segments facing challenges
As noted before, the Drink segment faced challenges this year, especially the Nightclubs within this segment saw a significant decline, dropping from 320 to 296 establishments between January and October—a decrease of 7.5%. The Bars and Cafés also experienced a decrease of 1.3%. The Coffee Bars however were the only one to record an increase (+0.8%) within this segment.
Discover our Market Trends & Opportunities 2024 Report
As we approach the end of 2024, our Roamler Market Trends & Opportunities 2024 report offers actionable insights on the Dutch Out-of-Home (OOH) market. Designed to help businesses reflect on the past year and prepare for the opportunities ahead, this report highlights the trends shaping consumer behavior and suggests growth opportunities in an evolving market landscape.
What’s inside?
• A detailed overview of the development and noteworthy trends of Dutch restaurants.
• Regional trends and consumer preferences to refine your strategies.
• Key emerging influences, such as the sugar tax and the impact of social media on consumer choices.
• Actionable insights to target growing segments, from vegetarian options to craft beverages.
Created to provide you with valuable insights at the close of this dynamic year, the report is powered by Roamler’s Market Monitor and Location Database, ensuring our data will improve your sales efficiencies.
Download the report for free and use our data to shape your strategies for success in 2025.