What is Share of Shelf? Definition, Measurement & Why It Drives FMCG Sales
Here’s how FMCG brands measure Share of Shelf, benchmark against competitors, and turn shelf data into stronger retailer negotiations.
Here’s how FMCG brands measure Share of Shelf, benchmark against competitors, and turn shelf data into stronger retailer negotiations.
A complete definition of retail execution for FMCG brands: what it covers, how it is measured, and how leading brands improve compliance across their store networks
HoReCa (Hotels, Restaurants, Cafés) is the out-of-home channel where brand preference is built. Learn what it covers, why it matters for FMCG brands, and how to win distribution in a fragmented market.
Traditional bars/cafés and nightclubs are gradually declining across Europe, while coffee bars have experienced strong growth over the past few years. Using our Location Database, we analysed how the number of outlets has evolved across key segments.
Facing, Numeric distribution, Share of shelf… Access our FMCG Dictionary to find all the important retail definitions.
In this article, we compare the number of locations at the end of 2024 with those at the end of 2025, broken down into restaurants, bars/cafés, hotels, and fast-food outlets.
(Stand: gültig ab 1.1.26) Roamler bietet eine Plattform, die Kunden und Auftragnehmer miteinander in Verbindung bringt. Um dies zu ermöglichen, benötigen wir Ihre personenbezogenen Daten.
Vereinbarung über den Status als RoamlerPro zwischen der Roamler Deutschland GmbH, Planeggerstr. 9a, 81241 München – im Folgenden: Roamler – und {{personFullName}} Name/ Vorname handelnd
We collected data across German stores to analyze Christmas merchandising. A total of 600 displays were recorded, providing a clear picture of seasonal trends. Discover our findings.
ALLGEMEINE GESCHÄFTSBEDINGUNGEN (AGB) (Stand: gültig ab 1.1.26) Die Roamler Deutschland GmbH mit Sitz Planeggerstr. 9a, 81241 München, eingetragen beim Amtsgericht München unter HRB 277364, ist