Roamler Blog
Discover our retail and tech insights, articles & tips to empower your business! Grow your retail knowledge on various distribution channels and topics.
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In store execution
All you need to know about POSM – Definitions and terms explained
POSM stands for Point of Sale Marketing or Point of Sale Materials. It is used by FMCG companies to increase the visibility of their products in store and attract customers’ attention.
Optimize its on-shelf presence | Interview of Emmanuel Ansoud, Category Manager Expert
Curious about how to make your FMCG products stand out on the shelf? Discover the insights of Emmanuel Ansoud, Category Management expert who shares strategies for optimizing shelf presence, enhancing product visibility, and driving sales.
How AVIA used Roamler to check its Tobacco sales compliance?
How AVIA used Roamler to check its Tobacco sales compliance? In view of the upcoming ban on sales of smoking products in supermarkets as of
On trade / Out of home
Key Insights into the Evolving Dutch Soda Market
Key insights into the Dutch Soda Market The Dutch soda market is facing several challenges and changes this year. Bad weather has kept people away
What are the latest trends in the Horeca sector in the Netherlands?
What are the latest trends in the Horeca sector in the Netherlands? The term “Horeca” is an abbreviation derived from the initial letters of these
Trends and Developments within the Fast-Service channel in the Netherlands
Trends and Developments within the Fast-Service channel in the Netherlands The fast-service channel in the Netherlands is undergoing significant transformations. After growing over the past
Consumer reports
Consumer Report: 10-minute grocery delivery services
In this Consumer Report we present an overview of consumer preferences when it comes to fast grocery delivery services.
Consumer Report: Holiday merchandising | Trend review
In this Consumer Report we present a trend review regarding Food & Beverages Holiday merchandising.
Consumer Report: Black Friday Shopping
In this Consumer Report we present European statistics regarding Black Friday Shopping.
Crowd
Building a flawless brick-and-mortar experience in the omnichannel era
When it comes to brick-and-mortar stores, retailers must keep in mind that shoppers no longer visit physical stores because they must but because they want to.
3 ways to drive sales in convenience stores with a Crowd
Convenience stores are difficult to trace and categorize in updated databases. Here are 3 ways a professional Crowd can help your business drive growth in this channel.
Winning the “epilator challenge”: lift up seasonal sales through the Crowd
Sales of products such as epilators, shavers, trimmers and travel-sized hair care products increase during the hottest months of the year. How can Consumer Electronics manufacturers ensure they don’t miss out on this commercial opportunity?
Online Reviews
Tech
Roamler partners with Go Zero Charge
Roamler is proud to announce a partnership with Go Zero Charge: a UK company that is taking EV charging to another level. Together, we are creating stress-free surveys and installations for all customers.
40% of housing corporations is risking a fine
In just a few months, housing corporations must install a properly working smoke detector on every floor of every corporation home. Are housing corporations prepared for this challenging job?
Expanding to new countries during a global pandemic Phase 3: Insights into a crisis in the making
Due to the rapid shifts imposed by COVID, over the past 12 months, we have recorded significant changes in in-home installations.
Roamler Newsletter
Get the latest insights, innovations, and opportunities when it comes to efficiency for your business.
Latest company news
Roamler and Trax join forces and are ready to digitalize in-store execution.
With optimized time in-store for field forces and detailed insights in 24 hours we bring more value to CPGs.
Roamler launches in Ireland
Checkout Magazine talked to John Noel O’Leary, market lead Ireland for Roamler, about Roamler’s recent launch in Ireland.
Interview with a Product Owner
How are things at Roamler’s Product department? Read it in this interview with one of our Product Owners.
Featured article
Discover our latest report on Tomatoes on the vine
market
This report delves into a comprehensive analysis of tomatoes on the vine in the UK and Germany over two distinct periods, from June 2022 to May 2023 and June 2023 to May 2024.