Out of stock cause a significant loss of earnings, estimated at 4.2 billion euros in hypermarkets and supermarkets according to NielsenIQ figures, and also have a negative impact on the image of stores. To illustrate this challenge, we studied the Tea Drinks category in nearly 200 French hypermarkets and supermarkets in August. Here are some insights:
Out of stock impacts the attractiveness of the shelf
Unsurprisingly, a shelf with a lot of out of stock is less attractive and makes shoppers less inclined to buy than a well-filled shelf. Good shelf execution is essential for stores, but also for brands in order to enhance the shopping experience and trigger a purchase.

No product is spared by out of stock
We have selected four leading products in the tea category to measure their out of stock rates. Market leaders, growing brands, private labels: all products are affected by out of stock. Of the four references, Fuze Tea was out of stock most frequently: in 13% of stores.

Leclerc and Carrefour have higher out of stock rates
Of the four references, we found an average OOS rate of 8%. Leclerc and Carrefour were the lowest performers, with OOS rates of up to 11% and 9.4% respectively. Over the last 5 out-of-stock studies carried out by Roamler, both retailers have always had above average OOS rates. An increased attention to have!

How Roamler can help you reduce out of stock
• A complete diagnosis to identify precisely on which retailer and references the out of stock should be worked on
• Prioritisation of actions to be taken via the measurement of the potential revenue loss due to the out of stock
• Operational recommendations on the shelf with concrete data on the number of facings to be reached on the merchandising plans and for sales representatives objectives.