Roamler Blog
Discover our retail and tech insights, articles & tips to empower your business! Grow your retail knowledge on various distribution channels and topics.
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In store execution
Monitoring is improving – every day
In retail execution, a lot is being measured. Often, however, measurements on the shop floor are one-off, while repeated and frequent measuring has many advantages.
What is the potential for installing fridges in-store?
We have relaunched our survey in 140 hypermarkets to identify the potential of all the branded fridges in four areas of the store: snacking, ice cream, drinks and checkouts. Discover the results.
Dealing with decreasing promotional distribution in-store
Our data shows a 5% decrease in second placement distribution. However, improving promotional distribution with only 3%, leads to 1% additional revenue. The question here is; how to achieve this 3% improvement?
On trade / Out of home
Winning “Bean-to-Cup” consumers on the shop floor
The global market for fully automatic coffee machines keeps on growing, but connecting in-store execution to the brands’ marketing strategy can be challenging.
Kombucha: consumer needs and the potential in the Out-Of-Home market
What are the consumer needs regarding Kombucha, and what is the potential in the out-of-home market? We combined our European consumer insights with our Market Monitor data to answer this question.
International French Fry Day!
Today is International French Fry Day, but are French Fries French and what are the latest trends on French Fries? Read all about it in this article!
Consumer reports
Consumer report: the strawberry season
The strawberry season has just started, giving rise to a strong increase in consumption throughout Europe. We have asked our Community to tell us more about their purchasing habits around the most beloved red fruit.
Consumer report: dairy or dairy-free?
In recent years the market of dairy-free alternatives has witnessed an incredible rise in sales. We’ve asked our community to tell us about their preferences in terms of taste, shopping channel and much more.
Infographic | Sustainable Packaging
We asked our large European Roamler community to tell us about their consuming behaviour and preferences when it comes to sustainable packaging.
Crowd
Online Reviews
Tech
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Featured article
Discover our latest report on Tomatoes on the vine
market
This report delves into a comprehensive analysis of tomatoes on the vine in the UK and Germany over two distinct periods, from June 2022 to May 2023 and June 2023 to May 2024.