Roamler Blog
Discover our retail and tech insights, articles & tips to empower your business! Grow your retail knowledge on various distribution channels and topics.
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In store execution
Client Success Story: PostNL
By activating our on-demand merchandisers we were able to help PostNL control the visibility of promotional materials at 3000 points of sale, in a timeframe of only 7 days.
Understand the implementation of your category on the shelf: the example of energy drinks
The reality of the shelf is sometimes far from the theory of planograms! Find out what key indicators you can measure, in order to better understand the implementation of your category in-store.
Monitoring is improving – every day
In retail execution, a lot is being measured. Often, however, measurements on the shop floor are one-off, while repeated and frequent measuring has many advantages.
On trade / Out of home
Winning “Bean-to-Cup” consumers on the shop floor
The global market for fully automatic coffee machines keeps on growing, but connecting in-store execution to the brands’ marketing strategy can be challenging.
Kombucha: consumer needs and the potential in the Out-Of-Home market
What are the consumer needs regarding Kombucha, and what is the potential in the out-of-home market? We combined our European consumer insights with our Market Monitor data to answer this question.
International French Fry Day!
Today is International French Fry Day, but are French Fries French and what are the latest trends on French Fries? Read all about it in this article!
Consumer reports
Consumer Report: Ice cream
The recent warm weeks were the perfect time to ask our large community to tell us about their consumption of and purchasing behavior regarding ice cream. Learn about the European ice cream preferences in our latest consumer report.
Free report: The Fruit&Veggies Hard Discounter Monitor – week 30 2019
Would you like to know how fruits and veggies are marketed within hard discounters across Europe? Download our free report for this week
Consumer report: shopping at petrol stations
How do European consumers behave during a visit to a petrol station? Do they just fill-up the tank or do they indulge in a snack or a coffee too? We’ve asked our large community to tell us all about their purchase habits while on the road.
Crowd
Online Reviews
Tech
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Featured article
Discover our latest report on Tomatoes on the vine
market
This report delves into a comprehensive analysis of tomatoes on the vine in the UK and Germany over two distinct periods, from June 2022 to May 2023 and June 2023 to May 2024.