Roamler Blog
Discover our retail and tech insights, articles & tips to empower your business! Grow your retail knowledge on various distribution channels and topics.
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In store execution
All you need to know about POSM – Definitions and terms explained
POSM stands for Point of Sale Marketing or Point of Sale Materials. It is used by FMCG companies to increase the visibility of their products in store and attract customers’ attention.
Optimize its on-shelf presence | Interview of Emmanuel Ansoud, Category Manager Expert
Curious about how to make your FMCG products stand out on the shelf? Discover the insights of Emmanuel Ansoud, Category Management expert who shares strategies for optimizing shelf presence, enhancing product visibility, and driving sales.
How AVIA used Roamler to check its Tobacco sales compliance?
How AVIA used Roamler to check its Tobacco sales compliance? In view of the upcoming ban on sales of smoking products in supermarkets as of
On trade / Out of home
The on-trade market: Lessons from 2024 and opportunities for 2025
What defined the Dutch hospitality market in 2024? And more importantly, how can businesses turn these insights into opportunities for 2025?
Free Report – Dutch On-Trade Market Trends & Opportunities
Our Roamler Market Trends & Opportunities report offers actionable insights on the Dutch Out-of-Home (OOH) market.
Dutch Horeca in 2024: A Year of Contrasts
Dutch Horeca in 2024: A Year of Contrasts As we wrap up 2024, it’s time to reflect on how the Horeca market has evolved over
Consumer reports
Consumer Report: Frozen Fast Food
Curious to learn how Europeans buy and consume Frozen Fast Foods such as oven pizzas, pastries and snacks? Read the findings in our latest Consumer Report.
Consumer Report: Lockdown Beauty Routines
How have Europeans maintained their looks during COVID-19? Find out in our “Lockdown Beauty Routines” Report.
Consumer Report – Online Food Services
Shopping for food online has gotten more and more popular over the last few years, but do consumers shop differently while on the web?
Crowd
Accuracy: our most valuable asset
When using Roamler to crowdsource field-marketing activities, brands get access to real-time information directly on the Roamler Client Portal. In this article, we’ll take you through our 4 steps to maximize the accuracy of our data.
Can the Crowd increase sales?
Nearly 90% of the members of our on-demand Crowd end up buying the brands they check while executing tasks for Roamler.
Widespread, high-volume and repeatable: the 3 pillars of Crowdsourcing
Crowdsourcing is more than a movement: it’s slowly becoming the new DNA of our society, both in the digital and physical world.
Online Reviews
Tech
Roamler Newsletter
Get the latest insights, innovations, and opportunities when it comes to efficiency for your business.
Latest company news
David Viles is the new Managing Director for Roamler Retail.
Roamler announces the appointment of David Viles as new Managing Director for the Retail Division.
Robert Pijselman joins Roamler as new Chairman of the Supervisory Board.
Pijselman is committed to helping Roamler and its Management Board to achieve the company’s European growth objectives.
Roamler acquires Datlinq and is ready to revolutionize in-store execution in Out-Of-Home
For the first time in OOH, manufacturers can leverage a complete dataset, combined with an extended operational footprint across Europe,
Featured article
Discover our latest report on Tomatoes on the vine
market
This report delves into a comprehensive analysis of tomatoes on the vine in the UK and Germany over two distinct periods, from June 2022 to May 2023 and June 2023 to May 2024.