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Roamler Blog

Discover our retail and tech insights, articles & tips to empower your business! Grow your retail knowledge on various distribution channels and topics.

Featured article

Discover our latest report on Raspberry and Blackberry Markets

This report aims to provide a comprehensive analysis of the Raspberry and Blackberry markets in France, Germany, and Poland, focusing on price developments and the country of origin spread across various retailers.

 

Featured article

The perfect serve as a driver for sales

The perfect serve offers a lot of value for the brand, consumers, and the hospitality industry. But how can a brand gain insight into its execution? We’ll explain using a case study from AB InBev, the world’s largest brewing chain.

Latest retail and Out-Of-Home news

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Roamler Newsletter

Get the latest insights, innovations, and opportunities when it comes to efficiency for your business.

Latest tech news

Featured FAQ: Overview performed work

In this article we dive into Roamler’s way of reporting back to you, giving you an answer on the Frequently Asked Question “How do we get insight into the performed work and results?”.

Client Success Story: ESWE

How our plug and play platform enables businesses to scale in e-mobility. Read more about our collaboration with ESWE.

Roamler partners with Egg

Roamler is proud to announce a partnership with Egg: a UK company that helps its customers make better, greener choices by offering in-home solutions.

Latest company news

What are the latest trends in the Horeca sector in the Netherlands?

What are the latest trends in the Horeca sector in the Netherlands? The term “Horeca” is an abbreviation derived from the initial letters of these three segments: HOtels, REstaurants, and CAfés. It’s an important market segment for FMCG companies, as these establishments often require large volumes of consumer goods such as food, beverages, cleaning products etc. In this article, we will have a market overview of the Horeca sector between November 2023 to April 2024. A global decline If we look at the total number of active outlets in the Horeca sector between November 2023 to April 2024, we see

A day in a life of a Roamler | How can you guarantee the quality of the information provided by the crowd?

A day in a life of a Roamler | How can you guarantee the quality of the information provided by the crowd? In this article, we will illustrate the processes to ensure the quality of the information gathered by the crowd, following Suzanne, a member of the Roamler crowd, for a day. Keeping control over what’s happening in-store (so-called store execution) can be a real challenge for brands: complex planning, travelling time and long internal processes make it difficult to have real-time insights over the entire store universe. In short, it’s not possible to be everywhere at the same time.

Trends and Developments within the Fast-Service channel in the Netherlands

Trends and Developments within the Fast-Service channel in the Netherlands The fast-service channel in the Netherlands is undergoing significant transformations. After growing over the past years, we now see a change in the dynamics of the market. In this article, we will analyse the evolution of the outlet numbers, have a look at the regional disparities, examine the differences between chain and independent outlets, and conclude with insights from our Market Monitor. This article will focus on the following segments: • Fast food – Salad/pasta/noodles/sushi • Fast food – Shawarma/Kebab • Fast food – Snack & fries • Restaurants –

Let’s talk beer! A look at the most popular beer brands in the Netherlands

Let’s talk beer! A look at the most popular beer brands in the Netherlands In this article, we’ll delve into the most popular beer brands in the Netherlands while also exploring the noteworthy trend of shifting beer preferences in bars, cafés and restaurants.   By leveraging insights collected from our product Market Monitor, we highlight the regional popularity of the most symbolic beers brands in the Netherlands. However, a subtle shift might be occurring – it seems that some Out of Home-locations are witnessing a decline in (traditional) beer consumption. Or at least shift preferences in the beer brands they are

The Evolution of Bakeries and Coffee Bars in the Netherlands

The Evolution of Bakeries and Coffee Bars in the Netherlands In this article we will explore the current landscape of Bakeries and Coffee Bars in the Netherlands. Over the years, bakeries and coffee bars have evolved significantly to adapt to changing consumer preferences and lifestyles. Let’s delve into the data to understand the current landscape and evolution of these establishments in the Netherlands. The Evolution of Bakeries in the Netherlands The Netherlands counts over 3700 bakeries. What’s particularly noteworthy is the increasing digital footprint of these establishments, with 70% now maintaining an online presence, a trend observed over the past

The Dutch Terrace Culture – Figures and Insights

The Dutch Terrace Culture – Figures and Insights We will explore which segments have the most terraces, in which Dutch regions terraces are most developed, and which menu items are most common on the terrace. Having a terrace offers various advantages for dining and drinking establishments. It increases seating capacity, allowing more guests to be accommodated. Serving more guests usually translates to higher revenue due to increased volume. Additionally, it enhances visibility from the outside, attracting more potential guests. Furthermore, it can contribute to differentiation from other dining & drinking establishments. As mentioned in previous articles, the Dutch dining and

Flat growth in the Dutch eat and drink universe: which segments are the most impacted?

Flat growth in the Dutch eat and drink universe: which segments are the most impacted? In this article we will analyze the growth trends in the Dutch Eat and Drink sector over the past years. While the Dutch Eat and Drink sector has historically enjoyed an annual growth rate of 3% since 2017, the past year has seen the growth rate falling to 0% indicating a substantial shift in consumer preferences. Indeed, the onset of the global pandemic led to unprecedented challenges for the industry, impacting various segments differently. In this article, we will analyse which segments are the most

How to grow the performance of your retail promotions? The 1% rule

How to grow the performance of your retail promotions? The 1% rule Discover in this article how to maximize the effectiveness of your retail promotions with accurate in-store data. With pressure on resources and rising wages, it has become more challenging for retailers to ensure that customers can find the groceries they are looking for every day. In these times, for both retailers and manufacturers, it is more important than ever to get the most out of their investments. Especially within promotional sales, there is still a lot of growth to be achieved. If executed perfectly, promotions are of great