Roamler Blog
Discover our retail and tech insights, articles & tips to empower your business! Grow your retail knowledge on various distribution channels and topics.
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In store execution
The power of Mystery Shoppers to improve retail experience
See how mystery shoppers can elevate customer satisfaction and boost brand compliance by providing unbiased feedback on their retail experience.
All you need to know about POSM – Definitions and terms explained
POSM stands for Point of Sale Marketing or Point of Sale Materials. It is used by FMCG companies to increase the visibility of their products in store and attract customers’ attention.
Optimize its on-shelf presence | Interview of Emmanuel Ansoud, Category Manager Expert
Curious about how to make your FMCG products stand out on the shelf? Discover the insights of Emmanuel Ansoud, Category Management expert who shares strategies for optimizing shelf presence, enhancing product visibility, and driving sales.
On trade / Out of home
What are the most popular coffee brands in the Dutch on-trade market
Which brands dominate the market in terms of market distribution? What type of coffee is most commonly served? Are there any differences across the Dutch territory?
Hospitality trends: overview of the European market in 2024
Hospitality trends: overview of the European market in 2024 The hospitality market in Europe faced several challenges in 2023. But what does 2024 so far
Key Insights into the Evolving Dutch Soda Market
Key insights into the Dutch Soda Market The Dutch soda market is facing several challenges and changes this year. Bad weather has kept people away
Consumer reports
Consumer Report – Sustainable Packaging
We have asked our European community of app-users about sustainable packaging, providing you with insights on their intentions and preferences.
Consumer Report: Hard Discount – Consumer behaviour
It’s no secret that hard discount has been growing substantially in recent years. Established grocery brands wonder: How can we design relevant promotions to retain our customers in hard discount channels?
Consumer Report: Fresh Produce & Covid-19
Experts state the Covid-19 pandemic influenced global food and vegetable consumption. Gaining insight into the more current fresh produce consumption behaviours could therefore be of extra importance and value.
Crowd
A day in a life of a Roamler | How can you guarantee the quality of the information provided by the crowd?
A day in a life of a Roamler | How can you guarantee the quality of the information provided by the crowd? In this article,
Featured FAQ: Overview performed work
In this article we dive into Roamler’s way of reporting back to you, giving you an answer on the Frequently Asked Question “How do we get insight into the performed work and results?”.
Building a flawless brick-and-mortar experience in the omnichannel era
When it comes to brick-and-mortar stores, retailers must keep in mind that shoppers no longer visit physical stores because they must but because they want to.
Online Reviews
Getting ready for Black Friday 2020 with ratings and reviews
With most consumers planning to buy online and shoppers already researching products, ratings and reviews are key for both manufacturers and retailers.
How to get Ratings and Reviews that drive Sales
Today users’ opinions strongly effect sales for all industries and product categories. With 97% shoppers claiming to consult an average of 6 reviews before a purchase, how can brands get the right exposure and increase sales?
Tech
Featured FAQ: Overview performed work
In this article we dive into Roamler’s way of reporting back to you, giving you an answer on the Frequently Asked Question “How do we get insight into the performed work and results?”.
Client Success Story: ESWE
How our plug and play platform enables businesses to scale in e-mobility. Read more about our collaboration with ESWE.
Roamler partners with Egg
Roamler is proud to announce a partnership with Egg: a UK company that helps its customers make better, greener choices by offering in-home solutions.
Roamler Newsletter
Get the latest insights, innovations, and opportunities when it comes to efficiency for your business.
Latest company news
Roamler acquires Mobeye and expands its field marketing services in the French market.
Roamler and Mobeye are now joining forces in data-driven in-store auditing and activation.
John Mouthaan joins Roamler’s Client Advisory Board
In this blog-series we will introduce the valued members of our recently established Retail – CAB
Brian Buckley joins Roamler’s Client Advisory Board
In this blog-series we will introduce the valued members of our recently established Retail – Client Advisory Board. Starting with Brian Buckley.
Featured article
Discover our latest report on Tomatoes on the vine
market
This report delves into a comprehensive analysis of tomatoes on the vine in the UK and Germany over two distinct periods, from June 2022 to May 2023 and June 2023 to May 2024.