Roamler Blog
Discover our retail and tech insights, articles & tips to empower your business! Grow your retail knowledge on various distribution channels and topics.
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In store execution
Ensuring compliance on display and promotion execution
Is 47% compliance the best rate field marketers can expect when it comes to getting a return on investment on their trade promotions?
Valentine’s Day shopping: a huge opportunity for retailers
Most shoppers don’t plan ahead for Valentine’s gifts and search directly in their area, giving retailers a huge opportunity to increase sales.
Improving in-store execution to increase customer loyalty in grocery stores
When what is on offer is more or less the same in every store, how can grocery retailers build a loyal customer base?
On trade / Out of home
Data-driven sales and marketing in Out-Of-Home
Roamler and Datlinq: a full end-to-end data-led and technology-enabled route to market in Out Of Home.
Winning “Bean-to-Cup” consumers on the shop floor
The global market for fully automatic coffee machines keeps on growing, but connecting in-store execution to the brands’ marketing strategy can be challenging.
Kombucha: consumer needs and the potential in the Out-Of-Home market
What are the consumer needs regarding Kombucha, and what is the potential in the out-of-home market? We combined our European consumer insights with our Market Monitor data to answer this question.
Consumer reports
Infographic: Let’s “TACO” about Fast Food!
93% of Europeans enjoy a good fast food meal from time to time. In this infographic we tell you more about it!
Infographic: Our “loaf” for bread!
Bread is one of the most beloved foods, with 96% of Europeans eating it on a regular basis. Find more interesting bread facts in our latest infographic.
Infographic: Let’s make coffee!
60% of Europeans own a portioned espresso machine, operated either with capsules or pads. Find out more with our infographic!
Crowd
Online Reviews
Tech
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Featured article
Discover our latest report on Tomatoes on the vine
market
This report delves into a comprehensive analysis of tomatoes on the vine in the UK and Germany over two distinct periods, from June 2022 to May 2023 and June 2023 to May 2024.