Mystery shopping
See your brand through your customer’s eyes and get insights on their retail experience.
180.000 mystery shoppers available
An European coverage
Fast and clear results
Elevate your customer retail journey with Mystery Shopping
Improving customer service and retail experience starts with understanding customer perceptions. By sending Mystery Shoppers to visit stores as regular customers, you can gain real-time data and actionable insights into your brand’s execution and customer service.
These insights highlight both strengths and areas for improvement, enabling you to make informed decisions that elevate the customer journey in retail.
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AVIA
Our Mystery Shoppers are ready to visit your points of sale
Our community of 180.000 experienced users is available across Europe to carry out Mystery Shopping missions tailored to your needs. Shoppers are carefully selected based on your customer profile criteria. They perform everything from simple tasks, like verifying display presence, to more comprehensive evaluations, such as assessing customer service quality.
💡 Client Case: AB InBev partnered with Roamler’s Mystery Shoppers to monitor compliance for their Corona beer served on tap in UK pubs and bars. Mystery Shoppers checked whether the beer was served in the correct glass and accompanied by a wedge of lime. Check the full client case here.
Accurate insights, clear actions
Every submission is manually reviewed by our team to ensure data accuracy. Through your dashboard, you can track results, access questionnaire responses, and view images taken by our community. This detailed feedback allows you to quickly identify areas for retail improvement and ensures that your brand’s standards are met consistently across all locations.
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BURGER KING
See Mystery Shopping in action
Our articles on Mystery Shopping
How to build a Mystery shopping project? A step by step guide
This step-by-step guide explains how the mystery shopping process works, from defining project goals to analyzing the results.
Mystery Shopping : the key to optimise your retail performance
Don’t leave your retail success to chance. Discover how Mystery Shopping can help you drive compliance, benchmark competitors, and maximize store ROI.
Store Audit vs Mystery Shopping: How to get instant store KPIs
In-store Audits or Mystery Shopping? Learn how to get instant KPIs from the retail floor. Discover the differences between shelf compliance and brand experience.