Roamler Blog
Discover our retail and tech insights, articles & tips to empower your business! Grow your retail knowledge on various distribution channels and topics.
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In store execution
The FMCG Dictionary: Essential Retail Definitions
Facing, Numeric distribution, Share of shelf… Access our FMCG Dictionary to find all the important retail definitions.
Christmas displays: key insights from German stores
We collected data across German stores to analyze Christmas merchandising. A total of 600 displays were recorded, providing a clear picture of seasonal trends. Discover our findings.
Easter 2025: how did brands perform in-store?
Thanks to the observations made in the field by the Roamler community, we have been able to draw up an overview of the dynamics at the point of sale during this key period.
On trade / Out of home
The shift in European outlets: from nightlife to daytime coffee culture
Traditional bars/cafés and nightclubs are gradually declining across Europe, while coffee bars have experienced strong growth over the past few years. Using our Location Database, we analysed how the number of outlets has evolved across key segments.
The Dutch Hospitality Industry in 2025: Slight decline in number of locations
In this article, we compare the number of locations at the end of 2024 with those at the end of 2025, broken down into restaurants, bars/cafés, hotels, and fast-food outlets.
Our Route-to-market playbook for the foodservice market
We are proud to present our Route-to-Market Strategy Playbook, created in partnership with GROUP7.
Consumer reports
Consumer Report – Sustainable Packaging
We have asked our European community of app-users about sustainable packaging, providing you with insights on their intentions and preferences.
Consumer Report: Hard Discount – Consumer behaviour
It’s no secret that hard discount has been growing substantially in recent years. Established grocery brands wonder: How can we design relevant promotions to retain our customers in hard discount channels?
Consumer Report: Fresh Produce & Covid-19
Experts state the Covid-19 pandemic influenced global food and vegetable consumption. Gaining insight into the more current fresh produce consumption behaviours could therefore be of extra importance and value.
Crowd
Roamler rallies behind Frank’s Big TOE
Roamler’s widespread community of over 20,000 Users in the UK came together this summer to rally behind Frank during his remarkable Big Tour of England.
A day in a life of a Roamler | How can you guarantee the quality of the information provided by the crowd?
A day in a life of a Roamler | How can you guarantee the quality of the information provided by the crowd? In this article,
Building a flawless brick-and-mortar experience in the omnichannel era
When it comes to brick-and-mortar stores, retailers must keep in mind that shoppers no longer visit physical stores because they must but because they want to.
Online Reviews
The benefits of Ratings and Reviews for businesses
Discover how ratings and reviews build trust, boost conversions, enhance online visibility, and provide insights to improve your business strategy
Getting ready for Black Friday with online product reviews
Boost your sales this Black Friday with authentic reviews! Learn why reviews matter, the challenges of generating them, and how Roamler provides the solution.
How to get Ratings and Reviews that drive Sales
Today users’ opinions strongly effect sales for all industries and product categories. With 97% shoppers claiming to consult an average of 6 reviews before a purchase, how can brands get the right exposure and increase sales?
Tech
Client Success Story: ESWE
How our plug and play platform enables businesses to scale in e-mobility. Read more about our collaboration with ESWE.
Roamler partners with Egg
Roamler is proud to announce a partnership with Egg: a UK company that helps its customers make better, greener choices by offering in-home solutions.
Roamler partners with Go Zero Charge
Roamler is proud to announce a partnership with Go Zero Charge: a UK company that is taking EV charging to another level. Together, we are creating stress-free surveys and installations for all customers.
Roamler Newsletter
Get the latest insights, innovations, and opportunities when it comes to efficiency for your business.
Latest company news
Roamler acquires Mobeye and expands its field marketing services in the French market.
Roamler and Mobeye are now joining forces in data-driven in-store auditing and activation.
John Mouthaan joins Roamler’s Client Advisory Board
In this blog-series we will introduce the valued members of our recently established Retail – CAB
Brian Buckley joins Roamler’s Client Advisory Board
In this blog-series we will introduce the valued members of our recently established Retail – Client Advisory Board. Starting with Brian Buckley.
Featured article
Discover our latest report on Tomatoes on the vine
market
This report delves into a comprehensive analysis of tomatoes on the vine in the UK and Germany over two distinct periods, from June 2022 to May 2023 and June 2023 to May 2024.