The reality of the shelf is sometimes far from the theory of planograms! Find out what key indicators you can measure, in order to better understand the implementation of your category in-store.
We have asked our European Roamler community of app-users about their hard discounter consumer behaviour, providing you with insights on their shopping motives and preferences.
Alcohol-free beer is clearly in the spotlight during the Grand Prix. We took a closer look at our data to find out more about the availability of alcohol-free beer and collected 4 striking insights.
As every year, our French team have followed 5 product launched and observed that beyond the presence, the quality of execution on the shelf is essential for a successful launch.
In retail execution, a lot is being measured. Often, however, measurements on the shop floor are one-off, while repeated and frequent measuring has many advantages.
We have relaunched our survey in 140 hypermarkets to identify the potential of all the branded fridges in four areas of the store: snacking, ice cream, drinks and checkouts. Discover the results.
Roamler has launched a follow-up to its fruiting vegetable monitors: the Exotic Fruit Monitor. The monitor gives a complete overview of exotic fruit in European stores.
Our data shows a 5% decrease in second placement distribution. However, improving promotional distribution with only 3%, leads to 1% additional revenue. The question here is; how to achieve this 3% improvement?
After introducing the Berry Monitor, there was an immediate demand for a Tomato Monitor. As of October, Roamler therefore started building tomato data through weekly visits to key retailers.
How can manufacturers and retail chains make sure they look at the right set of data during sales peak times?
