Roamler Blog
Discover our retail and tech insights, articles & tips to empower your business! Grow your retail knowledge on various distribution channels and topics.
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In store execution
Out of stock: a major issue for FMCG companies
Out of stock: a major issue for FMCG companies Out of stock cause a significant loss of earnings, estimated at 4.2 billion euros in hypermarkets
Client Success Story: CLUSE
How to keep track of your in-store execution throughout Europe? Read more about our collaboration with CLUSE.
Client Success Story: Philips Hue France
How to check facings and promo boxes in 200 specialty hypermarkets? Read more about our collaboration with Philips Hue France.
On trade / Out of home
The perfect serve: driving sales with on-trade mystery shoppers
Gaining insight into retail execution and ensuring brand compliance are critical for driving sales. This article explores how mystery shopping and compliance audits can improve retail experience and execution
Bitterbal 100th anniversary
Long live the Bitterbal! Celebrating its 100th anniversary this year, the bitterbal has been enjoyed in Dutch restaurants and bars in various sizes and shapes. We were wondering: is it still as popular today? And which bitterbal is the most favoured?
Out Of Home Trend Data 2023
Here are the top 3 biggest trends for the upcoming year as seen at the Horecava event, complemented with our own data.
Consumer reports
Consumer Report: Candy
Curious about the relationship between Europeans and candy? Read all findings in our latest Consumer Report!
Consumer report: Meat Substitutes
To learn more about how and why consumers are slowly moving towards a meatless lifestyle, we asked our community of mobile users to tell us about their consumption of meat alternatives. Find out all answers in our Meat Substitutes consumer report.
Consumer Report: Ready Meals
We investigated the European consuming behaviors regarding Ready Meals from the supermarket. Find out all answers in our Ready Meals Consumer Report.
Crowd
Online Reviews
Tech
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Featured article
Discover our latest report on Tomatoes on the vine
market
This report delves into a comprehensive analysis of tomatoes on the vine in the UK and Germany over two distinct periods, from June 2022 to May 2023 and June 2023 to May 2024.