Roamler Blog
Discover our retail and tech insights, articles & tips to empower your business! Grow your retail knowledge on various distribution channels and topics.
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In store execution
Out of stock: a major issue for FMCG companies
Out of stock: a major issue for FMCG companies Out of stock cause a significant loss of earnings, estimated at 4.2 billion euros in hypermarkets
Client Success Story: CLUSE
How to keep track of your in-store execution throughout Europe? Read more about our collaboration with CLUSE.
Client Success Story: Philips Hue France
How to check facings and promo boxes in 200 specialty hypermarkets? Read more about our collaboration with Philips Hue France.
On trade / Out of home
The perfect serve: driving sales with on-trade mystery shoppers
Gaining insight into retail execution and ensuring brand compliance are critical for driving sales. This article explores how mystery shopping and compliance audits can improve retail experience and execution
Bitterbal 100th anniversary
Long live the Bitterbal! Celebrating its 100th anniversary this year, the bitterbal has been enjoyed in Dutch restaurants and bars in various sizes and shapes. We were wondering: is it still as popular today? And which bitterbal is the most favoured?
Out Of Home Trend Data 2023
Here are the top 3 biggest trends for the upcoming year as seen at the Horecava event, complemented with our own data.
Consumer reports
Consumer report: shopping during the coronavirus
We have asked our community across Europe to tell us more about the way the coronavirus has changed their shopping habits.
Consumer Report: Fast Food
We asked our large community of mobile users to tell us more about their fast food habits. Curious to learn how Europeans purchase and consume fast food? Read all the findings in our latest Consumer Report.
Consumer Report: Facial Skincare
We asked our large community of mobile users about their Facial Skincare routines. Curious to learn more? Read all the findings in our latest Consumer Report.
Crowd
Accuracy: our most valuable asset
When using Roamler to crowdsource field-marketing activities, brands get access to real-time information directly on the Roamler Client Portal. In this article, we’ll take you through our 4 steps to maximize the accuracy of our data.
Can the Crowd increase sales?
Nearly 90% of the members of our on-demand Crowd end up buying the brands they check while executing tasks for Roamler.
Widespread, high-volume and repeatable: the 3 pillars of Crowdsourcing
Crowdsourcing is more than a movement: it’s slowly becoming the new DNA of our society, both in the digital and physical world.
Online Reviews
Tech
Roamler Newsletter
Get the latest insights, innovations, and opportunities when it comes to efficiency for your business.
Latest company news
Roamler acquires Datlinq and is ready to revolutionize in-store execution in Out-Of-Home
For the first time in OOH, manufacturers can leverage a complete dataset, combined with an extended operational footprint across Europe,
20 Million to accelerate crowd-working across Europe
Roamler has raised an investment of 20 million euros from Endeit Capital, Smartfin and Achmea Innovation Fund.
Featured article
Discover our latest report on Tomatoes on the vine
market
This report delves into a comprehensive analysis of tomatoes on the vine in the UK and Germany over two distinct periods, from June 2022 to May 2023 and June 2023 to May 2024.