Roamler Blog
Discover our retail and tech insights, articles & tips to empower your business! Grow your retail knowledge on various distribution channels and topics.
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In store execution
Improving in-store execution to increase customer loyalty in grocery stores
When what is on offer is more or less the same in every store, how can grocery retailers build a loyal customer base?
The 3 main implications of non-compliance in the execution of planograms
Retailers that cannot ensure compliance waste the selling potential of their biggest asset: their shelf space.
Checking OTC execution in pharmacies: a possible challenge
Pharmacies remain a key channel for OTC meds in Europe. How can you check distribution and the impact of in-store recommendations?
On trade / Out of home
Data-driven sales and marketing in Out-Of-Home
Roamler and Datlinq: a full end-to-end data-led and technology-enabled route to market in Out Of Home.
Winning “Bean-to-Cup” consumers on the shop floor
The global market for fully automatic coffee machines keeps on growing, but connecting in-store execution to the brands’ marketing strategy can be challenging.
Kombucha: consumer needs and the potential in the Out-Of-Home market
What are the consumer needs regarding Kombucha, and what is the potential in the out-of-home market? We combined our European consumer insights with our Market Monitor data to answer this question.
Consumer reports
Infographic: Beer in supermarkets
80% of Europeans purchase beer in supermarkets, but what do they buy? Consult our infographic to know more.
Infographic: ready meals in Europe
In Europe, more than 80% of consumers opt for a ready meal to save time and enjoy different cuisines without needing special cooking skills.
Infographic: Europeans and Sunscreen
92% of Europeans use sunscreen products. Curious to know what is the most popular SPF factor or package format? Consult our infographic
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Tech
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Featured article
Discover our latest report on Tomatoes on the vine
market
This report delves into a comprehensive analysis of tomatoes on the vine in the UK and Germany over two distinct periods, from June 2022 to May 2023 and June 2023 to May 2024.