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Winning more customers during the holidays

It’s summertime and many SKUs are expected to experience a boost in sales, especially in areas that draw large numbers of tourists. How do you make sure your in-store execution helps you hit the right numbers?

Consumer report: shopping at petrol stations

How do European consumers behave during a visit to a petrol station? Do they just fill-up the tank or do they indulge in a snack or a coffee too? We’ve asked our large community to tell us all about their purchase habits while on the road.

Consumer report: OTC medicine

The use of over the counter painkillers has been a controversial topic. We were curious to analyze the consumer behavior around the purchase of OTC painkillers, with a specific focus on “general pain” and “seasonal allergies”.