Roamler Blog
Discover our retail and tech insights, articles & tips to empower your business! Grow your retail knowledge on various distribution channels and topics.
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In store execution
What is the potential for installing fridges in-store?
We have relaunched our survey in 140 hypermarkets to identify the potential of all the branded fridges in four areas of the store: snacking, ice cream, drinks and checkouts. Discover the results.
Dealing with decreasing promotional distribution in-store
Our data shows a 5% decrease in second placement distribution. However, improving promotional distribution with only 3%, leads to 1% additional revenue. The question here is; how to achieve this 3% improvement?
The end of the year for retailers and manufacturers: the importance of data and insights
How can manufacturers and retail chains make sure they look at the right set of data during sales peak times?
On trade / Out of home
Alcohol-free beer: 4 insights
Alcohol-free beer is clearly in the spotlight during the Grand Prix. We took a closer look at our data to find out more about the availability of alcohol-free beer and collected 4 striking insights.
Data-driven sales and marketing in Out-Of-Home
Roamler and Datlinq: a full end-to-end data-led and technology-enabled route to market in Out Of Home.
Winning “Bean-to-Cup” consumers on the shop floor
The global market for fully automatic coffee machines keeps on growing, but connecting in-store execution to the brands’ marketing strategy can be challenging.
Consumer reports
Infographic: Let’s “TACO” about Fast Food!
93% of Europeans enjoy a good fast food meal from time to time. In this infographic we tell you more about it!
Infographic: Our “loaf” for bread!
Bread is one of the most beloved foods, with 96% of Europeans eating it on a regular basis. Find more interesting bread facts in our latest infographic.
Infographic: Let’s make coffee!
60% of Europeans own a portioned espresso machine, operated either with capsules or pads. Find out more with our infographic!
Crowd
Online Reviews
Tech
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Featured article
Discover our latest report on Tomatoes on the vine
market
This report delves into a comprehensive analysis of tomatoes on the vine in the UK and Germany over two distinct periods, from June 2022 to May 2023 and June 2023 to May 2024.