In recent years our busier lifestyle, together with the rise of the “little and often” trend, have been driving more sales to the convenience channel.
More than 80% of Europeans declare to visit c-stores for “last minute” shopping, either to get forgotten items on their list, or to replace products they ran out of, among which, bread and milk.
Longer opening hours is a crucial factor in the growth of this channel, as most shoppers declare to pay a visit to a convenience store especially during the evening.
Curious about what the most bought products are? Take a look at our infographic!