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The perfect serve offers a lot of value for the brand, consumers, and the hospitality industry. But how can a brand gain insight into its execution? We’ll explain using a case study from AB InBev, the world’s largest brewing chain.
Our data shows a 5% decrease in second placement distribution. However, improving promotional distribution with only 3%, leads to 1% additional revenue. The question here is; how to achieve this 3% improvement?
After introducing the Berry Monitor, there was an immediate demand for a Tomato Monitor. As of October, Roamler therefore started building tomato data through weekly visits to key retailers.