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Consumer report: ice cream

The recent warm weeks were the perfect time to ask our large community to tell us about their consumption of and purchasing behavior regarding ice cream. Learn about the European ice cream preferences in our latest consumer report.

Winning more customers during the holidays

It’s summertime and many SKUs are expected to experience a boost in sales, especially in areas that draw large numbers of tourists. How do you make sure your in-store execution helps you hit the right numbers?

Consumer report: shopping at petrol stations

How do European consumers behave during a visit to a petrol station? Do they just fill-up the tank or do they indulge in a snack or a coffee too? We’ve asked our large community to tell us all about their purchase habits while on the road.