In-store Insights | Store Audits, Distribution & Pricing | Roamler
In-store Insights

See what's really happening in every store, in real time

Track numeric distribution, out-of-stocks, share of shelf, pricing, and assortment across Europe, with results delivered to your dashboard within 48 hours.

Roamler Insights — Live dashboard
Interactive Dashboard Insights
All Retailers All SKUs UK 6 Jan – 24 Feb 2025
Stores Audited
477
of 512 active
across 8 weeks
OOS Rate
11.4%
▲ increasing
2,054 items OOS
ND Score
88.6%
▼ 1.2pts vs last wave
numeric distribution
Promo Compliance
72.3%
stable
promotional check
OOS Rate & ND Gaps — Week over Week
OOS Rate
ND Gaps
20% 15% 10% 5% 0% 11.4% Jan 6 Jan 13 Jan 20 Jan 27 Feb 3 Feb 10 Feb 17 Feb 24
Distribution & availability

Know your real numeric distribution

By the time a traditional panel report arrives, the problem has already cost you volume. Roamler gives you immediate visibility. Track numeric distribution, presence rates, and OOS by SKU—focusing on the stores your own field force doesn't reach.

Store audit ND tracking Out-of-stock Presence rate
Get an audit proposal to measure your Numeric Distribution
ND rate by retailer —
Product X · UK
Target 85%
82%
74%
Actionable finding Fixing gaps here would recover an estimated +€380K annually.
41%
68%
91%
Tesco Sainsbury's Aldi Lidl Tesco Express
Pricing & assortment intelligence

Go into annual negotiations with confidence

Capture real shelf prices and competitor positioning across hundreds of stores simultaneously. Walk into your next annual negotiation with factual data on how you compare to private labels and competitors, retailer by retailer.

Price monitoring Assortment mapping Price comparison Competitor benchmarking
Get a pricing audit proposal →
Shelf price —
Margarine 250g
· Tesco
Your SKU €2.39
€1.59
€2.29
Negotiation insight Competitor A priced €0.20 below your SKU in 67% of Tesco stores. Bring this to your next negotiation.
€2.19
€2.39
€2.45
MDD Comp. B Comp. A Your SKU Comp. C
Shelf & POSM compliance

Your planogram is agreed. Is it actually in place?

Verify share of shelf, product placement, and promotional compliance. Spot execution gaps within days of a new listing or campaign, and fix them before they impact your sales.

Share of shelf Planogram compliance POSM check Facing count
Get a compliance audit proposal →
POSM compliance —
Promotional wave / March 2026
Action needed Promo display compliance at 52%: 194 stores require immediate intervention.
🧾
Promo display
52%
🏪
Product placement
88%
📋
Planogram respect
71%
🏷
Price label present
93%
📦
Facing count OK
79%
Scale & Coverage

Whether you need 50 stores in France
or a simultaneous audit of 2,000 across Europe, we scale to fit your project.

What our clients say

"In 20% of stores the margarine section was very limited or even absent. We were able to adjust our strategy in convenience stores."

Emmanuel Schuft
Emmanuel Schuft
Sales Director — St Hubert

"Only 65% of stores had small candies available at the checkout. Roamler allows us to discover data that's not available in panels."

Claire Burnet
Claire Burnet
Category Manager — Ferrero

"We've analysed out-of-stock on 10 references in 4 categories. It allowed us to take immediate corrective action."

Maxime Barailles
Maxime Barailles
Category Manager — Carambar & Co
Get started

Ready to see what's really happening in your stores?

Tell us your scope — stores, countries, KPIs — and we'll send you a tailored proposal within 24 hours. No commitment required.