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The perfect serve offers a lot of value for the brand, consumers, and the hospitality industry. But how can a brand gain insight into its execution? We’ll explain using a case study from AB InBev, the world’s largest brewing chain.
As every year, our French team have followed 5 innovations and observed that beyond the presence, the quality of execution on the shelf is essential for a successful launch.
In retail execution, a lot is being measured. Often, however, measurements on the shop floor are one-off, while repeated and frequent measuring has many advantages.