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News, resources & tips

A collection of reports, news and studies from industry experts, on how to use Mobile Crowdsourcing to maximise efficiency

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Winning over Gen X and baby boomers in today’s retail landscape

While marketers should definitely keep their eyes on the new generations of shoppers, they shouldn’t overlook the expectations of Gen X and baby boomers.

news
retail
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Consumer Report: Ready Meals

We investigated the European consuming behaviors regarding Ready Meals from the supermarket. Find out all answers in our Ready Meals Consumer Report.

report
retail

How mobile workforce management solutions will help retailers in 2020

The retail landscape is expected to change more by 2020 than in the last 50 years and field experts believe that mobile-workforce management applications will make real the difference.

retail
news

How crowdsourcing can connect people and companies to new opportunities

By counting on the extended capabilities of the Crowd, businesses can release internal resources from performing in-store activities that do not require their expertise and let them focus on driving growth.

news

Back-to-school shopping 2019: how retailers can meet parents’ needs

Supermarkets are still the preferred channel during the back-to-school season, but how do busy parents select the right retailer for their BTS shopping?

retail

The 3 main trends impacting retail

What are the main challenges that prevent retail professionals from reaching their ideal customers? Recent research shows 3 main trends impacting the retail landscape today.

news
retail

Increasing the compliance of branded ice-cream freezers

The European ice cream market keeps on growing, but are supermarkets and convenience stores compliant in attracting more customers with branded materials and promotions?

retail
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Consumer report: ice cream

The recent warm weeks were the perfect time to ask our large community to tell us about their consumption of and purchasing behavior regarding ice cream. Learn about the European ice cream preferences in our latest consumer report.

report
retail

Infographic: Europeans and Sunscreen

92% of Europeans use sunscreen products. Curious to know what is the most popular SPF factor or package format? Consult our infographic

infographic