A collection of reports, news and studies from industry experts, on how to use Mobile Crowdsourcing to maximise efficiency
Although manufacturers invest in research tools to ensure the relevance of a new offering, until the product actually hits the shelf, one can only guess how consumers will react.
To learn more about how and why consumers are slowly moving towards a meatless lifestyle, we asked our community of mobile users to tell us about their consumption of meat alternatives. Find out all answers in our Meat Substitutes consumer report.
Pharmacies remain a key channel for OTC meds in Europe. How can you check distribution and the impact of in-store recommendations?
Convenience stores are difficult to trace and categorize in updated databases. Here are 3 ways a professional Crowd can help your business drive growth in this channel.
The European OOS rate is around 8.6% and about one third of OOS situations can be attributed to replenishment problems. How do consumers respond to that?
While marketers should definitely keep their eyes on the new generations of shoppers, they shouldn’t overlook the expectations of Gen X and baby boomers.
We investigated the European consuming behaviors regarding Ready Meals from the supermarket. Find out all answers in our Ready Meals Consumer Report.
The retail landscape is expected to change more by 2020 than in the last 50 years and field experts believe that mobile-workforce management applications will make real the difference.