Roamler Blog
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In store execution
All you need to know about POSM – Definitions and terms explained
POSM stands for Point of Sale Marketing or Point of Sale Materials. It is used by FMCG companies to increase the visibility of their products in store and attract customers’ attention.
Optimize its on-shelf presence | Interview of Emmanuel Ansoud, Category Manager Expert
Curious about how to make your FMCG products stand out on the shelf? Discover the insights of Emmanuel Ansoud, Category Management expert who shares strategies for optimizing shelf presence, enhancing product visibility, and driving sales.
How AVIA used Roamler to check its Tobacco sales compliance?
How AVIA used Roamler to check its Tobacco sales compliance? In view of the upcoming ban on sales of smoking products in supermarkets as of
On trade / Out of home
Dutch Horeca in 2024: A Year of Contrasts
Dutch Horeca in 2024: A Year of Contrasts As we wrap up 2024, it’s time to reflect on how the Horeca market has evolved over
The Evolution of Fast Casual and Social Dining Restaurants Across Europe
Dining habits and restaurant culture differ significantly across Europe, with each country reflecting its own traditions. In this article, we explore key trends in the European restaurant industry.
What are the most popular coffee brands in the Dutch on-trade market
Which brands dominate the market in terms of market distribution? What type of coffee is most commonly served? Are there any differences across the Dutch territory?
Consumer reports
Consumer report: shopping during the coronavirus
We have asked our community across Europe to tell us more about the way the coronavirus has changed their shopping habits.
Consumer Report: Fast Food
We asked our large community of mobile users to tell us more about their fast food habits. Curious to learn how Europeans purchase and consume fast food? Read all the findings in our latest Consumer Report.
Consumer Report: Facial Skincare
We asked our large community of mobile users about their Facial Skincare routines. Curious to learn more? Read all the findings in our latest Consumer Report.
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Online Reviews
Tech
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Latest company news
20 Million to accelerate crowdsourcing across Europe
Roamler has raised an investment of 20 million euros from Endeit Capital, Smartfin and Achmea Innovation Fund.
Featured article
Discover our latest report on Tomatoes on the vine
market
This report delves into a comprehensive analysis of tomatoes on the vine in the UK and Germany over two distinct periods, from June 2022 to May 2023 and June 2023 to May 2024.