See your brand through your customers' eyes
Measure the customer experience across every location and ensure your brand standards are delivered consistently.
Do you have a clear view on how your customers are experiencing your brand?
Every customer interaction shapes how your brand is perceived. But across hundreds or thousands of locations, it can be difficult to know whether your standards are consistently being delivered.
Measure every part of the customer journey
Our Mystery Shoppers are ready to visit your points of sale, carefully selected based on your customer profile criteria — so you can identify areas of improvement and ensure your brand's standards are met consistently across all locations.
Turn every visit into better decisions
Every Mystery Shopper visit flows into one dashboard — so you can see the experience, protect your standards, and act where it matters most.
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✓- Amsterdam CentrumPromo display missing · 3 visits
- Rotterdam ZuidWrong glassware served
- Utrecht WestLong waiting time
Frequently asked questions
Q How are mystery shoppers selected for a program?
Mystery shoppers are matched to the genuine customer profile for each channel and occasion — by age, gender, shopping behaviour, and geography. Matching the visitor profile to the channel is essential for the validity of the evaluation.
Q What is the difference between mystery shopping and a standard store audit?
A store audit measures operational compliance — shelf presence, planogram execution, OOS, pricing. Mystery shopping captures the human dimension of the brand experience: how staff interact with customers, whether products are proactively recommended, how long waits are, and what the overall brand atmosphere feels like. These elements are invisible to a standard shelf audit, and they directly influence purchasing decisions.
Q How quickly are mystery shopping results delivered?
Results are typically available within 24 to 48 hours of each visit. Every submission is reviewed by Roamler's quality control team before it reaches the client, with photo evidence supporting each qualitative observation.
Q Can mystery shopping programs run across multiple countries simultaneously?
Yes. Roamler operates across major European markets — France, the UK, Germany, Spain, Italy, BeNeLux and beyond — from a single platform, with consistent methodology, consistent task structure, and comparable reporting across all markets. This makes parallel multi-country programs straightforward to manage.
Our articles on Mystery Shopping
