Make better decisions with real-time in-store insights
Understand what's happening across your stores with real-time field data. Roamler collects and analyses your field data to help you identify opportunities and act where it matters most.
The challenge
You can't improve what you can't see
Products go out of stock, displays aren't installed, promotions aren't executed as planned and competitor activity evolves constantly.
Without reliable field data, it's difficult to know where to focus your efforts.
From data to action
Turn field observations to business decisions
12 prices captured
Price gap: €0.20
Price accuracy99%
Comp. coverage87%
Assortment match94%
Get an objective view of the shelf
See what's really happening in-store through independent field observations.
Get coverage where it matters
Cover the outlets, channels and locations that matter to your business.
Get the flexibility you need
Run one-off checks or recurring programmes, whenever and wherever you need them.
What we measure
What can you measure in-store?
Product availability
Are your products available when customers want to buy them? Measure on-shelf availability, out-of-stock rates by SKU and presence rates to identify where availability is impacting sales.
Distribution
Track numeric distribution, weighted distribution and new listings to understand where your products are present, and where growth opportunities remain.
Promotional execution
Are your campaigns executed consistently across every retailer? Verify displays, POS materials and promotional compliance across your network.
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Pricing & shelf conditions
Monitor shelf prices, promotional pricing, facings, share of shelf and planogram compliance to ensure execution meets your standards.
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Competitor activity
Benchmark your execution against competitors by comparing pricing, visibility, promotional activity and share of shelf.
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Category insights
Understand trends across retailers, channels and regions to identify strengths, weaknesses and new commercial opportunities.
Proof
They used Roamler to improve their execution
How Kneipp checked their promotional compliance in-store
How St Hubert measured its presence in convenience stores
Good to know
Frequently asked questions
Q What types of in-store data can In-Store Insights collect?
In-Store Insights can cover a full range of retail execution KPIs: product availability and out-of-stock rate, numeric distribution by SKU, share of shelf, planogram compliance, promotional display installation, price and price label accuracy, and competitor activity. Every data point is photo-verified and delivered through a structured reporting dashboard within days of each visit.
Q How quickly are results available after a store visit?
Results are typically available within 24 to 72 hours of a visit. Every submission goes through Roamler's quality control review before it reaches the client — so what you receive is validated, usable data, not raw field submissions requiring additional filtering.
Q How is In-Store Insights different from using an internal field team?
An internal field team can only cover the stores on its route, at the frequency its headcount allows. In-Store Insights deploys structured store visits across any retail network — including formats and geographies outside the standard field team route — without adding fixed headcount. It also produces unbiased, photo-verified data, whereas internal team reports can be subject to inconsistency across reps.
Q Can Roamler collect competitor data alongside brand data?
Yes. Store visits can be structured to capture competitor pricing, share of shelf, promotional activity, and distribution presence alongside the brand's own KPIs — providing real-time competitive intelligence that no panel or POS data source can match.