Grow faster in the Foodservice market
Roamler helps FMCG brands understand the Foodservice market, identify their highest-potential outlets and focus commercial teams where they drive the greatest return.
Book a platform demoThe Foodservice market is constantly changing
Your field teams spend hours on the road every week. But how do you know they're visiting the right outlets? Restaurants open and close, menus change, new concepts emerge, and not every location is equally relevant to your brand.
How do you make sure your reps aren't driving to closed outlets? A list that isn't regularly updated is a waste of time for your teams.
Up to half of a rep's week goes to finding and driving to outlets that were never worth the visit.
On average, Foodservice teams cover only 40% of the viable outlet universe. The rest is white space no one is selling into yet.
What if you could see the market with Roamler's eyes?
Drag the slider to see what your field teams are missing without Roamler data.
See your Foodservice market, outlet by outlet
4M+ outlets, updated daily.
The largest Foodservice database in Europe. Every restaurant, bar, café, and hotel with 30+ characteristics per outlet so you can filter for exactly the locations that fit your brand.
- Daily refresh
- Outlet profiles: terrace, delivery, price tier, opening hours, category
- AI-powered lookalike recommendations based on your best accounts
- White space analysis to find high-potential outlets you're not yet targeting
The field app built for the Foodservice market
The all-in-one field sales app for Foodservice. Map functionality, order management, activity planning… Everything your reps need to run their territory, in one place.
- Prioritised visit lists: reps see the highest-potential outlets first
- Map with nearby prospects, lookalikes, and newly opened locations
- Activity logging, contact capture, and opt-in process on-device
- Works offline
Choose your team
- Prioritised outlet list to visit each day
- Full outlet profile before you walk in
- Less driving, focused on the sales
- Distribution coverage by segment and region
- White space analysis to find untapped outlets
- Identify the segments your competitors are in
- Territory sizing based on outlet potential
- Track rep activity and visit quality across the team
- Align commercial effort to where the revenue actually is
What our clients say
By declaring the Roamler database as our single source of truth, we always work with the best, up-to-date data.