Build trust with authentic product reviews
Collect genuine consumer reviews at scale to strengthen your online presence, increase shopper confidence and improve conversion across retailer websites.
Why it matters
Why online reviews matter for brands
70% of consumers won't complete an online purchase without reading reviews first.
Reviews help shoppers make confident purchasing decisions and reduce hesitation.
AI shopping assistants rely on review content to recommend products.
As AI becomes part of the shopping journey, authentic review content helps products appear in recommendations and answer consumer questions.
New products need reviews to gain credibility quickly.
A strong base of authentic reviews helps new products gain visibility, build credibility and convert more shoppers during the launch phase.
How it works
Turn product testing into
Turn product testing into
authentic consumer feedback
Roamler connects your products with a large network of engaged consumers who discover, test and review them through a structured review programme.
1
Select your products
Choose the products you want to promote.
2
Consumers receive and test them
Products are distributed to carefully selected consumers.
3
Authentic reviews are published
Consumers leave honest reviews through our app.
4
Measure the impact
Track review volume, ratings and campaign performance through one dashboard.
“Working with Roamler for over 3 years, we have seen sales increase in the supermarket.com’s by 5,5%. We’ve worked with Roamler on over 500 lines.”– E-Commerce Manager – Major FMCG brand
The impact
Real feedback to improve your sales
Impact on your sales
Typical results across review campaigns
+18%
Conversion rate
+24%
Add-to-cart rate
-15%
Product returns
+21%
Repeat purchases
2,340+ reviews
collected to date
Proof
They used Roamler to improve their execution
Good to know
Frequently asked questions
Q Are the reviews collected through Roamler genuinely authentic?
Yes. Reviews are written by real consumers who have physically received, tested, and used the product — not generated artificially or incentivised to give a specific rating. Roamler's network consists of verified, engaged consumers who complete structured product testing experiences and submit their honest assessment through the app. The result is genuine consumer feedback that reflects real product experience.
Q Which retailer platforms can reviews be published on?
Reviews can be published across major European e-commerce and retailer platforms, including Amazon, Bol.com, Ocado, and other retailer websites where the brand's products are listed. The specific platforms covered depend on the program configuration and the retailer relationships in place.
Q How many reviews does a new product typically need to see a conversion impact?
Research consistently shows that conversion rates improve significantly once a product accumulates its first 5 to 10 reviews — the threshold at which shoppers begin to perceive the product as credible and established. For new product launches, generating this initial review base quickly is one of the highest-return investments a brand can make in its e-commerce performance.