Roamler Acquires Mobeye and Expands Its Field Marketing Services in the French Market

Roamler, through its Retail division, has acquired Mobeye, one of its strongest competitors in community-powered field marketing services in the French market.

The two companies are joining forces in data-driven in-store auditing and activation, combining their mobile technology and their large on-demand communities to deliver more value and efficiency to FMCG brands and retailers.

European Expansion

Roamler and Mobeye aim to serve more clients across and beyond Europe by merging know-how, technology and the expertise of their international teams.

For Roamler, the acquisition extends its commercial proposition to FMCG brands and retailers while consolidating a leadership position in the French market. For Mobeye, it opens the way to expanding its range of services into other key European markets and integrating new functionality.

Mobeye's management remains unchanged, complementing Roamler's international Retail team.

For the past 8 years, we have been working to provide our clients with innovative and effective solutions that meet their growth needs. Being able to rely on the Roamler European community and their knowledge of each market, enables us in offering our customers even more effective solutions at a global level.

Augustin Rudigoz CEO, Mobeye

We are so excited to have joined forces with Mobeye who offer a host of complementary services and clients to work together with. We share very similar values, are like-minded, people orientated and have a strong growth agenda.

David Viles Managing Director, European Retail division, Roamler

Committed to a Sustainable Future

Alongside their growth plans, Roamler and Mobeye share a sustainable approach to business, deploying flexible, localised resource that lets companies scale volume and footprint on demand while cutting fixed costs.

Geo-tagged mobile technology removes the need for long commutes: members of both communities are offered assignments close to them, reachable on foot or by bike.

Roamler and Mobeye, also share a future-oriented mindset. A sustainable approach to business is key to keep growing in the right way. As entrepreneurs we should all be committed to work for the present, while building a future which provides opportunities of growth and development for all of us.

Jeroen ten Haave CEO, Roamler