Roamler has raised €20 million from Endeit Capital, SmartFin and Achmea Innovation Fund.
Founded by Dutch entrepreneurs almost ten years ago, the company established its position in retail — serving clients including Unilever, P&G and Red Bull — through a community of mobile users carrying out in-store tasks, from setting up promotions to mystery shopping and gathering insights.
More recently the platform extended into in-home technical installations, service and repair for clients such as Eneco, Ring and ANWB, working with a community of independent professional installers.
The investment will fund international expansion of the on-demand installation, service and repair business — starting with the UK and Germany — alongside growth of the IT and data science team. Roamler was already active in ten European countries in retail.
Thanks to this new round of investments, we are confident we can further develop our range of services, combining our on-demand community, with a completely data-driven approach.
Our business model enables companies to easily up- and downscale operations and get their results faster. At the same time it allows independent users to access more opportunities when and where they want.
Jeroen ten Haave CEO, Roamler
More Than Matching Supply and Demand
Unlike most gig-economy platforms, Roamler takes full responsibility for the end result. The service runs from matching the right person to the right task in the right location through to checking the quality of each completed assignment — which is what turns flexible capacity into something a business can rely on, in cost, flexibility and customer satisfaction.
Instant Payments and Automated Invoicing
Businesses are not the only beneficiaries. Joining the community lets individuals concentrate on the work itself and skip the activities that generate no income for them — sales, planning, invoicing.
Members decide when, where and how much they work. Combined with automated invoicing and instant payments, that puts each person in control of their own schedule and work-life balance.
The Investors
Endeit Capital has been an investor since 2016. SmartFin and Achmea Innovation Fund join as new backers.
We've been working with Roamler for the past years, seeing them grow and improving their proposition. This investment is a key moment for the company and will allow them to solidify their European market leadership and expand their installation services internationally. I'm very excited to work alongside SmartFin, Achmea and the Roamler team to make this happen.
Jelle-Jan Bruinsma Partner, Endeit Capital
The first investment of the Achmea Innovation Fund, launched in October 2019, is a fact. Not only Roamler's network, but especially their fully digital business model — where small tasks are managed effectively and with high quality — is interesting. With Roamler as a partner, we have the capacity to expand in the various domains in which we are already active at Achmea.
Katharina Maass Fund Manager, Achmea
At SmartFin we operate with a clear strategic choice: to help Pan-European market-leading technology companies build and grow, and we believe that Roamler has the potential to create significant value in Europe.
Bert Baeck Partner, SmartFin
The new investors join existing shareholders including management, Eneco and PostNL. PostNL is specifically invested in Roamler Care, the healthcare services branch introduced in 2018, which will be further developed in the Netherlands with the growth capital.
Editor's note, August 2026: this announcement reflects Roamler's structure at the time of publication. The Roamler Care activity has since been discontinued.