The all-in-one Sales Field App for Foodservice professionals
Equip your sales teams with everything they need in the field. Plan visits, access customer information, capture field data and report back to HQ, all from a single application.
Everything your sales team needs, in one app
Plan smarter visits
Access your daily route, customer information and visit history before stepping through the door.
Capture information in seconds
Complete questionnaires, take photos and record notes directly from the app.
Stay connected
All information is synchronised with HQ, giving managers real-time visibility of what's happening in the field.
Work anywhere
Offline mode ensures your teams can continue working even without network coverage.
A day with Salesmapp
Start the day with a route that's already planned
No more wondering where to go first. Salesmapp automatically highlights the outlets that deserve attention today. Your rep immediately sees:
- ✓ Newly opened venues nearby
- ✓ High-potential prospects that have never been visited
- ✓ AI-recommended lookalike outlets based on existing customers
Capture all the info during your tour
Every customer interaction is recorded in the app. From a single screen, reps can:
- ✓ Log their visit
- ✓ Update contact details
- ✓ Capture notes
- ✓ Start the sales and marketing opt-in process
Because Salesmapp works online and offline, nothing gets lost, even in venues with poor connectivity. The result? Sales reps spend less time on administration and up to 20% more time selling.
End the day with a complete picture
Managers don't have to wait for reports: every visit, order, note and opt-in is synchronised automatically, giving commercial teams a live view of what's happening across every territory.
Because Salesmapp is fully connected to Roamler's Foodservice Database, new outlets, closures and venue updates are reflected automatically, keeping your territory planning accurate without any manual maintenance.
Helping your sales teams work smarter
Prioritised visit list
Focus your day on the customers and prospects with the greatest commercial potential.
Route optimisation
Plan the most efficient journey between visits and reduce unnecessary travel.
Visit & order capture
Capture orders, photos, notes and visit outcomes from a single mobile app.
White-space & cross-sell
Identify missing products and recommend the next best sales opportunity.
Competitor distribution
See which brands are already listed and uncover opportunities to win distribution.
Frequently asked questions
Q What makes Salesmapp different from a generic CRM or field sales tool?
Most CRM and SFA tools were built for retail or office-based sales teams — they assume a structured, known account list and fixed store networks. Salesmapp is built specifically for Foodservice field teams, where the core challenge is navigating a fragmented, constantly evolving outlet universe. It is built on top of Roamler's Foodservice Database of 4M+ European Foodservice establishments, which means field teams have a live map of their territory — including newly opened venues, AI-recommended lookalike prospects, and white space opportunities — embedded directly in their daily workflow.
Q Does Salesmapp work offline?
Yes. Salesmapp is designed for field use in environments with variable connectivity — including venues in basements, rural areas, or locations with poor mobile signal. Visits, orders, notes, and opt-in data captured offline sync automatically when a connection is restored, ensuring no data is lost between visits.
Q How does Salesmapp help reps find new prospects?
Salesmapp surfaces new prospects in three ways: newly opened outlets in the rep's territory (flagged automatically from the Foodservice Database), high-potential outlets that have never been visited, and AI-powered lookalike recommendations based on the characteristics of the rep's best existing accounts. This replaces manual prospecting with a data-driven approach that consistently identifies opportunities a human-only approach would miss.
Q Can managers track field team activity in real time with Salesmapp?
Yes. Every visit, order, note, and outcome is synchronised automatically to a management dashboard, giving commercial teams a live view of territory coverage, visit completion, and pipeline development — without waiting for weekly reports or manually chasing reps for updates.