A collection of reports, news and studies from industry experts, on how to use Mobile Crowdsourcing to maximise efficiency
When what is on offer is more or less the same in every store, how can grocery retailers build a loyal customer base?
Retailers that cannot ensure compliance waste the selling potential of their biggest asset: their shelf space.
The global market for fully automatic coffee machines keeps on growing, but connecting in-store execution to the brands’ marketing strategy can be challenging.
Seasonal products are displayed earlier each year. But do retailers also plan and carry out their seasonal merchandise correctly?
When it comes to brick-and-mortar stores, retailers must keep in mind that shoppers no longer visit physical stores because they must but because they want to.
Although manufacturers invest in research tools to ensure the relevance of a new offering, until the product actually hits the shelf, one can only guess how consumers will react.
To learn more about how and why consumers are slowly moving towards a meatless lifestyle, we asked our community of mobile users to tell us about their consumption of meat alternatives. Find out all answers in our Meat Substitutes consumer report.
Pharmacies remain a key channel for OTC meds in Europe. How can you check distribution and the impact of in-store recommendations?