A collection of reports, news and studies from industry experts, on how to use Mobile Crowdsourcing to maximise efficiency
It’s summertime and most Europeans are already enjoying the sun! We've asked our mobile community to tell us about their usage and purchase behavior around SPF products.
How do European consumers behave during a visit to a petrol station? Do they just fill-up the tank or do they indulge in a snack or a coffee too? We've asked our large community to tell us all about their purchase habits while on the road.
The use of over the counter painkillers has been a controversial topic. We were curious to analyze the consumer behavior around the purchase of OTC painkillers, with a specific focus on “general pain” and “seasonal allergies”.
The strawberry season has just started, giving rise to a strong increase in consumption throughout Europe. We have asked our Community to tell us more about their purchasing habits around the most beloved red fruit.
In recent years the market of dairy-free alternatives has witnessed an incredible rise in sales. We’ve asked our community to tell us about their preferences in terms of taste, shopping channel and much more.
Is Valentine’s day a romantic occasion to celebrate a loved one, or is it just a commercialized day aimed at selling more products ? We’ve asked our large community of shoppers what they are going to buy and where.
The Convenience channel has seen an increase in visits over the last few years. What are the main reasons and the most sought after products? We have asked our large community of shoppers about their purchasing practices at convenience stores.
What kind of hot beverages are Europeans drinking during the cold season? What are their favorite brands when it comes to milk, tea, coffee and hot chocolate?
Are Europeans loyal to any particular brand when it comes to personal hygiene products? What are their favourite brands and what are the factors that influence the purchase?
