A collection of reports, news and studies from industry experts, on how to use Mobile Crowdsourcing to maximise efficiency
The growing importance of the convenience channel is fueled by busier lifestyles and changes in the shopper behavior, bringing new opportunities and challenges to manufacturers.
What kind of hot beverages are Europeans drinking during the cold season? What are their favorite brands when it comes to milk, tea, coffee and hot chocolate?
OOS levels in Europe hit 7% and are expected to increase during the upcoming holidays, leading to evident losses for the whole supply chain.
Technology has brought crowdsourcing to a brand new level, and today the term itself indicates much more than gathering ideas or funds from an ill-defined group of Internet users.
Kids are very important when it comes to shopping experience and decision to purchase. In-store or online? For which product? Take a look at our infographic to know more
Cleaning products are used in daily life, whether in households or in the workplace. What are the current purchasing trends in Europe? What factors influence the decision?
Are Europeans loyal to any particular brand when it comes to personal hygiene products? What are their favourite brands and what are the factors that influence the purchase?
Although the term has been in use for nearly 15 years, the notion of “crowdsourcing” still seems to generate confusion regarding its purpose, use, and effectiveness for businesses.