Track the fresh produce aisle continuously
Our Retail Monitors track continuously how fresh produce is being sold and presented in-store, helping you spot changes, benchmark competitors and identify opportunities while they are still relevant.
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Fresh produce can change significantly from one week to the next
- Assortments and suppliers are fluctuating
- Price and promotions are updated every Monday
- Retailers can make very different choices across regions
Have a continuous view of the fresh produce aisle
Retail Monitors measure the fresh produce market across the main retailers in European markets.
How it works: Each week, we visit a sample of stores and capture product-level information across the category. The data is brought together in a Power BI dashboard, where you can compare retailers, regions, suppliers, products and prices.
Product-level detail
Captured in-store this week · Tomatoes & Fruiting Vegetables
| Product | Brand / Supplier | Retailer | Price | Origin | Organic | Presence |
|---|---|---|---|---|---|---|
 Round Tomatoes 1kg |
Supplier A | Retailer A | €1.99 | Spain | No | ✓ |
 Round Tomatoes, traceable |
Supplier A | Retailer A | €2.15 | Spain | No | ✓ |
 Heirloom Tomatoes 500g |
Supplier B | Retailer B | €4.49 | Spain | No | ✓ |
 Round Tomatoes, shelf display |
Supplier C | Retailer C | €1.85 | Morocco | No | ✓ |
 Cherry Tomatoes, punnet |
Supplier D | Retailer A | €2.29 | Netherlands | Yes | ✓ |
 Cherry Pear Tomatoes 250g |
Supplier E | Retailer B | €2.79 | Spain | No | ✓ |
Our Retail Monitor can track:
Your biggest asset on the fresh produce market
Spot changes early
See when prices, assortments, suppliers or shelf presence start to change.
Benchmark retailers and regions
Compare how different retailers and regions are managing the category and identify where the biggest differences lie.
Understand your competitive position
See which products and suppliers are present, how they're priced and how much space they receive.
Find new opportunities
Use a more complete view of the market to identify distribution, assortment and pricing opportunities.
Choose the monitor that fits your market
Berry Monitor
Track the berry market across retailers, with insights into price, origin, supplier, packaging, assortment and shelf presence.
Fruiting Vegetable Monitor
Follow tomatoes and other fruiting vegetables, including price, origin, supplier, packaging, assortment and share of shelf.
Exotic Fruit Monitor
Monitor exotic fruit by price, origin, supplier, packaging, assortment and product characteristics such as ready-to-eat.
Other category monitors can be developed around your specific business needs.
Promo Insights Monitor
Want to know whether your promotions are actually being executed as planned?
Promo Insights Monitor provides weekly visibility on fixed second placements, including promo width and facings, fill rate, promotional mechanism and SKU range. It is currently available in the Netherlands.
Frequently asked questions
Q What are Retail Monitors?
Retail Monitors are continuous in-store measurement solutions for the fresh produce market. They track product and category information across retailers and regions, allowing companies to follow market developments over time.
Q How often is the data collected?
The Fruit & Veg Monitors collect data weekly from a sample of stores across the main retailers in the relevant European markets.
Q Which categories can I monitor?
Roamler currently offers six monitors covering Berries, Tomatoes/Fruiting Vegetables, Exotics, Stone Fruit, Top Fruit, and Citrus & Grapes.
Q What information is measured?
Depending on the category, measurements include assortment, product, supplier, price, origin, promotions, packaging, organic/non-organic status, cooled/non-cooled products and shelf presence.
Q Can I compare retailers and regions?
Yes. The monitors are designed to cover the main retailers and regional differences, allowing you to compare market developments across retailers and regions.
Q How is the data delivered?
The data is made available through an online Power BI dashboard, where users can analyse the market from different angles.