Focus · Field Sales
Optimise the efficiency of your field teams.
Focus is the mobile app that helps sales representatives prioritise store visits, collect information efficiently and stay connected to the field.
Why Focus
Why a Field Management Software for your field teams?
SkipPriority
Reduce unnecessary visits
Prioritise stores that need attention instead of following fixed routes.
Shelf availability
Planogram compliance
POS material photo
Standardise field reporting
Collect the same information, in the same way, across every visit.
Live · Territory data
Give managers real-time visibility
Access live field data instead of waiting for reports to be consolidated.
Time on the road
3.4 hours per day
That's the average time spent on the road by a Sales Rep (42.5% of its 8-hour day).*
Allow your field team to focus only on the stores that matter.
Book a demo* Study conducted by Roamler in the Netherlands, France and the UK in 2023.
How it works
How to use Focus on the field? Two ways to create value
Driving to a store for a simple compliance check or a few photos isn't always the best use of a sales representative's time. Focus Order allows you to delegate these low-value operational tasks to Roamler agents, helping your field teams concentrate on the visits that have the greatest business impact.
- Reduce unnecessary visits
- Prioritise high-value opportunities
- Optimise daily routes
- Increase territory coverage
9:41
F
Focus Order
Store 22 — North Retail Park
Sales rep
Roamler agent
Replace spreadsheets, handwritten notes and scattered reports with one simple mobile app. Field teams can collect photos, answer surveys and report issues directly from the app, making field reporting faster and more consistent.
- Digital questionnaires
- Photo capture
- Offline mode
- Instant reporting
→ Teams using Focus complete store checks up to 30% faster.
9:41
F
Focus Check
How many facings?
12
POS material set up?
Ready to submit
From stores to HQ
From stores to headquarters in one click
Every visit completed in Focus is automatically centralised, timestamped and geo-tagged.
Instead of collecting information from multiple spreadsheets, emails or reports, headquarters has one reliable view of what's happening across every territory.
With consistent, real-time field data, managers can identify trends, monitor execution and make faster, better-informed decisions.
Focus HQ · Dashboard
Live
128
Visits completed today
94%
Avg. compliance rate
342
Photos captured
12
Territories live
Live activity feed
📍Store 142 min ago
📍Store 226 min ago
📍Store 4711 min ago
📍Store 0318 min ago
Visits this week
MTWTFSS
Proof
They used Roamler to improve their execution
How Pierre Fabre checks its implementation in pharmacies
How Mars Wrigley's field force optimise their daily business
Good to know
Frequently asked questions
Q What is the difference between Focus Order and Focus Check?
Focus Order allows brands to delegate low-value store visits — compliance checks, photo captures, basic audits — to Roamler's on-demand network, freeing internal sales reps to focus on visits with genuine commercial impact. Focus Check is a digital field reporting tool that replaces manual forms and spreadsheets, enabling reps to complete structured audits, capture photos, and submit reports directly from their mobile device during each visit.
Q How does Focus help sales managers get visibility into field activity?
Every visit completed in Focus is automatically centralised, timestamped, and geotagged. Managers access a live dashboard showing visit completion rates, store-level KPIs, photos, and field team activity — without waiting for end-of-day report consolidation. Issues can be flagged and tasking can be pushed remotely in real time.
Q Can Focus work without an internet connection?
Yes. Focus Check includes offline mode, allowing reps to complete forms, capture photos, and log visit data in areas with poor connectivity. Data syncs automatically when a connection is restored, ensuring nothing is lost between visits.