Understand what's happening across your Foodservice market
Continuous measurement of distribution, brand presence, assortment and more across the Foodservice market.
Do you know where your brand stands in Foodservice?
Wholesaler data doesn't tell you where products are sold
It shows what was shipped, but not which outlets actually stock your products. And without knowing which outlets you are reaching and which you're not, it's difficult to measure your true distribution.
The market changes faster than your study can measure it
Around 35% of the Foodservice market changes over a year, with outlets opening, closing or changing format. A study conducted once a year can quickly become outdated.
National figures don't tell the whole story
Your overall distribution can look strong while performance varies significantly between channels, regions or outlet types. To know where to act, you need to see the detail.
Market Monitor, your continuousmeasurement of the market
Market Monitor gives you a consistent view of how your distribution and the competitive landscape change over time.
Channel mix
- Restaurants 42%
- Bars & cafés 26%
- Fast service 18%
- Hotels 14%
Brand presence on menus, trend
Illustrative figures for the concept.
Here's an overview of what you can track:
Who is it for?
See where you're present, where competitors are listed and where opportunities remain. Give your field teams a clearer picture of the territories they are working in.
Track brand and product presence over time to spot changes in specific channels, segments or regions.
Work with observed outlet data to understand market size, distribution and competitive presence — and build a clearer picture of where growth can come from.
Market Monitor is part of aconnected Foodservice platform
- Restaurants 42%
- Bars & cafés 26%
- Fast service 18%
- Hotels 14%
Foodservice Database
Understand where the outlets are and define your addressable market.
Know more →Market Monitor
Measure distribution, brand presence, assortment and competitive activity over time.
Salesmapp
Give your sales teams the information they need to prioritise visits, identify opportunities and act on what you've learned.
Know more →