Chocolate milk is one of those sweet little pleasures of life for most consumers across Europe.
Whether it's to warm up during a cold day outside, or for a sweet treat while comfortably laying on the sofa, chocolate milk is the preferred hot beverage during the winter. Over 60% of European consumers declare to regularly buy it both in supermarkets and in coffee companies.
When it comes to preferred brands, Nesquik is among the top 3 in most European countries, with the exception of the UK, where instead Cadbury wins the hearts of British consumers.
But chocolate milk drinkers also like to enjoy a warm cup of their favourite beverage outside. In this case Starbucks is the most popular choice all over Europe.
38% of consumers declare to drink up to 2 cups a week, for an average monthly spent of 10 euros.