Consumer report: OTC medicine

The use of over the counter painkillers* has been a controversial topic. Although some European countries only sell a restricted amount of medicines without prescription, we were curious to analyze the consumer behavior around the purchase of OTC painkillers, with a specific focus on “general pain” and “seasonal allergies”. We’ve asked our large mobile community of shoppers to tell us about their OTC painkiller use, purchasing practices, and much more. *Over the counter painkillers are medicine that individuals can buy without prescription in pharmacies, drugstores and sometimes supermarkets.