# Roamler > Roamler is the European leader in crowd-based field marketing and retail execution. Founded in 2011, Roamler helps FMCG brands and retailers identify growth levers and execute strategies through real-time in-store data and an on-demand community of trained professionals across Europe. ## Solutions ### IDENTIFY - [In-store Insights](https://www.roamler.com/clients/solutions/in-store-insights/): Real-time monitoring of in-store KPIs including out-of-stock, promotions, point of sale displays, shelf space, SKU and pricing. Used by AB InBev, Ferrero, Carambar, Friesland Campina and more. - [Focus](https://www.roamler.com/clients/solutions/focus/): Increases field team productivity by simplifying in-store tasks and prioritising high value-added activities. - [Mystery Shopping](https://www.roamler.com/clients/mystery-shopping/): Brand compliance audits conducted by trained shoppers across Europe. - [Location Database](https://www.roamler.com/clients/solutions/location-database-2/): Comprehensive database to discover the full potential of your market across retail and out-of-home channels. - [Retail Monitors](https://www.roamler.com/clients/solutions/retail-monitors/): Live dashboards tracking trends in European retail markets including fresh produce distribution and presentation. - [Market Monitors](https://www.roamler.com/clients/solutions/market-monitor/): Insights across all out-of-home market channels. ### EXECUTE - [Merchandising & Sales](https://www.roamler.com/clients/solutions/merchandising-sales/): On-demand merchandisers and sales professionals deployed across Europe to fix in-store execution when and where needed. - [Ratings & Reviews](https://www.roamler.com/clients/solutions/ratings-reviews/): Generates authentic consumer reviews placed on relevant platforms in a fast and cost-effective way. - [ROSA](https://www.roamler.com/clients/rosa/): Automated alerts to notify sales teams of stores with execution issues. - [Salesmapp](https://www.roamler.com/clients/solutions/salesmapp/): Mobile tool supporting out-of-home sales teams in the field. ## About - [Company](https://www.roamler.com/clients/about/company/): Founded in 2011, European leader in crowd-based field marketing. Acquired Datlinq (2021) and Mobeye (2021). Received 20M euros funding in 2020. - [Sustainability](https://www.roamler.com/clients/about/sustainability/): Localised crowd-based model reduces carbon footprint by up to 30%. - [Careers](https://roamlercareers.recruitee.com/): Open vacancies at Roamler. ## Key pages - [Homepage](https://www.roamler.com/): Overview of Roamler's value proposition for FMCG brands and retailers. - [How Roamler Works](https://www.roamler.com/clients/how-roamler-works/process/): Step-by-step explanation of the Roamler process. - [Success Stories](https://www.roamler.com/clients/success-stories/): Case studies from clients including Mars Wrigley, Kneipp, AB InBev, Barilla and Friesland Campina. - [Blog](https://www.roamler.com/clients/resources/): Latest insights, retail trends and FMCG industry news. - [Contact](https://www.roamler.com/clients/contact/): Get in touch or book a demo. ## Clients Roamler serves major FMCG brands and retailers across Europe including Coca-Cola, Heineken, P&G, Red Bull, Unilever, Philips, Ferrero, Barilla, Mars Wrigley, AB InBev and Friesland Campina. ## Coverage Roamler operates across Europe covering hypermarkets, supermarkets, pharmacies, bars, restaurants, petrol stations and convenience stores.