John Mouthaan joins Roamler's Client Advisory Board

In this blog-series we will introduce the valued members of our recently established Retail - Client Advisory Board (CAB). In this second edition we introduce John Mouthaan , Head of Digital Marketing & E-Commerce at Swinkels Family Brewers. We are delighted to welcome John as a new member of the CAB. In this blog we will share John’s background and experience, highlighting his great value to Roamler’s CAB.

Personal Background

John Mouthaan is leading a team of digital specialists in the field of digital marketing, social media, and E-commerce activities (owned platforms, e-retailers, and marketplaces) at Swinkels Family Brewers (SFB) for all SFB brands worldwide. He is also involved in the development and execution of the omnichannel strategy for field sales in trade in different markets; a role he previously fulfilled at Coca-Cola European Partners. John has a passion for data; in particular for using data for the perfect execution of field sales.

About the CAB

At Roamler, we have recently established a Client Advisory Board (CAB), consisting of valued, long-term Roamler clients and Retail industry leaders. The CAB will share industry knowledge from a client perspective; advising and assisting Roamler on currently offered solutions and future plans for our International Retail department. With the CAB, we aim to understand the needs of our retail clients even better, resulting in the provision of well-suited B2B solutions.

Board members of the CAB will meet on a quarterly basis with a team of Roamler stakeholders, led by Roamler co-founder Martijn Nijhuis, Managing Director of Retail David Viles, and Head of Strategy and Innovation Sybren ten Have. The first CAB-meeting took place in September 2021 and was a great success already. We look forward to the next meetings and insights gathered from the CAB.

We hereby would like to give John a very warm welcome to Roamler's CAB and look forward to working with him in the near future. If you would like to learn more about the CAB, or Roamler in general, please get in touch with our team .